Canaan Partners has led an $18 million Series B funding round in NatureBox Inc., a food brand. Existing investors General Catalyst Partners and Softbank Capital participated in the round.
NatureBox Inc., one of the fastest growing food brands in the country, announced that the company has raised $18 million in Series B funding. Canaan Partners led the financing, with continued support from existing investors General Catalyst Partners and Softbank Capital. Launched in Jan. 2012, NatureBox delights snackers with delicious, nutritionist-approved snacks delivered straight to their door, and is aggressively expanding its operations due to strong consumer demand.
Two years ago, Gautam Gupta and Ken Chen had the idea to turn their passion for food into a line of snacks that serves the simple purposes of being healthy and delicious. At the same time, they knew that retail shelf space was dominated by large CPG brands. Understanding there are discerning consumers who want options beyond the grocery store shelf, they decided to go direct-to-consumer and sell NatureBox snacks online. The company shipped 50K orders in its first year and experienced 20X growth in 2013 with 1 million orders shipped. NatureBox is now one of America’s fastest growing snack brands. The website receives over 1 million monthly visitors, there are 850K fans on NatureBox’s Facebook page, and the company is on track to ship 3 million boxes this year.
“We launched NatureBox with a simple mission in mind—to make it easy for snackers across the country to consume healthier and deliciously unique treats. Since then, we have satisfied people’s cravings with expanded product offerings and an exceptional customer experience that sets us apart,” said Gautam Gupta, co-founder and CEO of NatureBox. “We’re excited to continue enhancing our exclusive line of products for our consumers.”
“It’s rare to see a new food service company grow as rapidly and fervently as NatureBox. The company more than doubled its offering of nutritionist-approved snacks and it is clear that on-the-go consumers are clamoring for convenient and healthier snack options,” said Warren Lee, General Partner at Canaan Partners. “As it enters its third year, NatureBox will continue to prove itself as a strong player in the competitive food market and we’re excited to be part of its development.”
Believing that everyone deserves wholesome and tasty snacks, NatureBox surprises and delights snackers with distinctive nutritionist-approved foods delivered right to their door. NatureBox currently offers more than 100 options to excite and please every palate from vegans to the gluten-conscious. These delicious snacks are all nutritionist-approved and made with wholesome ingredients – and contain no high fructose corn syrup, partially hydrogenated oils, trans-fats, artificial sweeteners, artificial flavors or artificial colors.
For more information on NatureBox, visit www.NatureBox.com, Facebook, Twitter (@NatureBox) and Pinterest (@NatureBox).