Influitive Inc., a Toronto-based company which helps businesses improve their marketing and sales effectiveness, acquired startup Engagio Inc., which features a social web platform for searching, discovering and following social conversations. The financial terms of the transaction were not published. Influitive was founded in 2012 with the backing of Canadian and US venture capital firms, including Accelerator Ventures, First Round Capital, Golden Venture Partners, Hummer Winblad Venture Partners, Illuminate Ventures, Lightspeed Venture Partners, New Enterprise Associates, Relay Ventures, Resolute.VC and other investors.
Influitive Acquires Social Conversations Startup Engagio
Combination helps B2B marketers connect buyers and advocates on the social web, where purchase decisions are made
TORONTO, Feb. 5, 2013 /CNW/ – Influitive, the advocate marketing experts, announced today that it has acquired Engagio – a social web platform for searching, discovering and following social conversations. As part of this acquisition, all Engagio employees, including its founder & CEO William Mougayar, will join Influitive. In addition, Influitive will integrate Engagio’s innovative suite of social technologies into AdvocateHub, its popular advocate marketing platform.
Studies show that peer recommendations and authentic user feedback are the primary factor in up to 50% of all B2B purchasing decisions. Influitive helps B2B marketers take advantage of this shift by mobilizing their advocates and fans to share their experiences across the social web. This approach, called advocate marketing, involves tools and best practices that are proven to improve brand recognition, website traffic, search rankings, lead generation and sales conversion.
“Every day a new community site, blog or social hub springs up where people recommend products and share user experiences. Each represents an enormous opportunity for B2B marketers to connect potential buyers with enthusiastic customers,” said Mark Organ, CEO and co-founder of Influitive. “Engagio’s technology will help marketers discover these conversations and share them with advocates who can join the discussion and promote their brand.”
“We are excited to join the leader in the emerging advocate marketing space,” said William Mougayar, founder & CEO, Engagio. “Our combined solution makes it easier for marketers to tap into the enthusiasm of customers, partners and employees. The ability to quickly discover relevant social conversations and then instantly orchestrate effective advocate participation is a powerful combination.”
Influitive helps companies manage and mobilize their advocates, fans and evangelists, driving more of the references, referral leads, success stories and social media interaction that is so crucial in today’s social buying era. Influitive’s AdvocateHub is an advocate community where customers can participate in marketing and sales campaigns, and get recognized for their efforts. The market has embraced Influitive’s clever mix of peer influence, competition and social capital since its launch in August 2012, with thousands of advocates participating per week.
Engagio’s platform allows users to manage, follow, search and discover Web conversations on the most popular social networks and online commenting platforms from standards like LinkedIn, Facebook, Google+ and Twitter to Disqus, Foursquare, YouTube, WordPress, StackExchange, AngelList and StockTwits. Used by thousands of enthusiastic customers from 125 countries, Engagio has indexed 50 million comments from 110,000 sites and had 9 million social profiles. Engagio can be found at http://engag.io.
Influitive, the advocate marketing experts, is based in Toronto with offices in Boston and San Francisco. Since its launch in 2012, Influitive’s unique approach to advocate marketing has generated accolades, rapid customer adoption and top tier funding. Influitive’s customers include some of most successful and fastest-growing B2B companies in the world. They recognize that today’s B2B buyers are increasingly tuning out marketing and sales messages and are instead leveraging knowledgeable peers to make purchase decisions. Influitive’s AdvocateHub helps B2B marketers tap into this by capturing the enthusiasm of their best advocates and turning that into measurable improvement in marketing and sales effectiveness. For more information, please visit http://www.influitive.com.
For further information please contact:
Jim Williams, VP Marketing, Influitive, +1-781-718-1435, [email protected]
Photo courtesy of Shutterstock