Market Track buys VC-backed commerce analytics provider 360pi


© 2017 360pi Corp. All Rights Reserved

Market Track LLC has acquired 360pi Corp, an Ottawa-based provider of online product and pricing intelligence. No financial terms were disclosed. Chicago-based Market Track, an advertising, promotion, and e-commerce intelligence solutions business, said the acquisition will enhance its e-commerce offering to brand and retail clients. 360pi, formerly known as Gazaro Inc, was founded in 2007 by CEO Alexander Rink. It was backed by Canadian and U.S. venture capital investors, including MaRS Investment Accelerator Fund and Silverton Partners.

PRESS RELEASE

Market Track Expands eCommerce Offerings with Acquisition of Retail Price and Product Intelligence Company 360pi

April 12, 2017

CHICAGO–(BUSINESS WIRE)–Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired 360pi Corporation (“360pi” or the “Company”), a leading provider of online product and pricing intelligence. Financial details of the transaction were not disclosed.

Ottawa, Ontario-based 360pi has established itself as a trusted source for eCommerce insight through granular pricing and product information. This acquisition will further support Market Track’s leadership in online competitive intelligence, which will accelerate the delivery of deep insight to their 450 brand and retailer clients in eCommerce.

360pi’s technology platform has been built to deliver on the scalability and reliability requirements of large enterprise retailers and brands, using AI-based product matching to track more than 40 million products daily across more than 200,000 brands with an unprecedented level of accuracy. Customers such as Ace Hardware, Overstock.com, and Build.com rely on 360pi’s technology to compete and win in today’s dynamic market, and have rewarded the Company with a Net Promoter Score (NPS) of 60 with its strategic accounts, as well as top placement on the prestigious RIS LeaderBoard for four consecutive years. Recently, 360pi launched its Digital Shelf solution to deliver shopper demand metrics and eCommerce market share coupled with prescriptive insights into relative product, pricing, promotion, and placement effectiveness of a brand’s own offerings as well as those of its competitors.

“Market Track continues to focus on providing unmatched visibility for our clients as to how products are promoted, advertised, and priced both in store and online,” said Dennis Moore, CEO of Market Track. “This acquisition furthers Market Track’s mission of creating the most comprehensive view of online competitive intelligence, and when coupled with Market Track’s rich portfolio of existing solutions, 360pi’s technology will provide customers with the tools they need to grow revenue, enhance margins, and expand market share.”

“We are honored to join the Market Track family,” said Alexander Rink, Chief Executive Officer of 360pi. “Together, we will continue to enhance Market Track’s position as the leader in next generation eCommerce intelligence and analytics. Our collective capabilities will deliver unparalleled price, product, and channel visibility to assist our customers in driving critical business decisions.”

About Market Track

Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available. Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s capabilities to determine how competing retailers, products, and brands are being advertised, priced, and promoted both in-store and online. The company’s granular creative assets and data cover nearly every retail trade class, product category, and media channel. For more information, please visit, www.markettrack.com.

Contacts
The Pollack PR Marketing Group
Stefan Pollack/Megan Gallagher
310-556-4443
[email protected]
[email protected]

Photo courtesy of 360pi Corp

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