Venture-backed Vision Critical buys venture-backed Pressly

2017 Vision Critical Communications Inc. and its subsidiaries

Vision Critical has acquired Pressly, a Toronto-based software company focused on the curation and distribution of marketing content. Terms weren’t released. Vision Critical, a Vancouver-based customer intelligence software platform, said the deal offers its customers an ability to share insight with internal stakeholders and community members, creating stronger customer relationships. Founded in 2011, Pressly has been backed by Gibraltar Ventures, iNovia Capital and OMERS Ventures, among others. Vision Critical is also venture-backed. In February, Georgian Partners and W Capital Partners bought shares from the company’s early investors.


Vision Critical expands insight sharing capabilities with acquisition of Pressly

Toronto-based software company with enterprise-grade content curation, distribution and analytics engine will provide Vision Critical customers with the ability to efficiently share insight with internal stakeholders and community members, building stronger long-term customer relationships

September 07, 2017

VANCOUVER, British Columbia–(BUSINESS WIRE)–Vision Critical today announced its acquisition of Pressly, a Toronto-based software company with a world-class, enterprise-grade platform for the curation and distribution of content. Details of the transaction have not been disclosed.

“Pressly was founded to help organizations simplify engagement among communities of their customers and employees to build better relationships,” said Jeff Brenner, CEO of Pressly. “That fundamental principle is one we share with Vision Critical, and we are excited to join the Vision Critical team in pursuit of that shared vision.”

The addition of Pressly’s technology to the Vision Critical portfolio enables Vision Critical to offer customers a sophisticated solution they can use to easily curate, present, and share insight, with both internal stakeholders and with community members themselves to nurture their relationship with the brand.

“The market research model doesn’t work anymore unless organizations can demonstrate to their customers that there is real value in participating,” said Scott Miller, CEO of Vision Critical. “Customer relationships are now impacted by every experience, and customers often feel that their contributions are not valued or even considered. With Pressly’s technology, our customers will be able to effortlessly deliver engaging intelligence back to their community members, to demonstrate their members’ influence on the company’s decisions and to build stronger, long-term customer relationships.”

The demand for customer intelligence has expanded across the enterprise, and Vision Critical customers are increasingly fulfilling requests from diverse functions, including marketing, customer experience, and product development. New functionality based on the Pressly platform will also enable community managers to efficiently compile and distribute insight to relevant internal stakeholders in a secure, accessible, and easily digestible environment, ensuring that investments in customer intelligence are optimized and that employees across the organization can make customer-centric decisions.

Vision Critical will share more information about new capabilities coming to the Sparq platform at the North American Customer Intelligence Summit, to be held September 18 and 19 in Washington, D.C. Visit the Summit website for more details and registration, and follow the Summit Hub for more news and product announcements from the event.

About Vision Critical

Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology. Follow us on Twitter at


Media Inquiries
Vision Critical
Sharlene Myers
[email protected]

Photo courtesy of Vision Critical

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