Statflo, a Toronto-based sales acceleration platform, has raised $12 million in a Series A financing, bringing total funding to $16.5 million. Elsewhere Partners led the round and was joined by existing investors Round13 Capital and Globalive Capital, and new investors Generation Ventures, Johannes Gnauck and Marco Schnabl. Elsewhere’s Sam Kentor and Generation’s Laura Lenz have joined the board as a result. Founded in 2012, Statflo’s compliant one-to-one outreach tool allows wireless and technology retail stores, along with their indirect channels, to proactively drive more store traffic. It will use the funds raised to develop IP and pursue growth.
Statflo Raises $12 Million to Continue Growth of 1:1 Sales Accelerator Software in Wireless & Tech Retail Stores
Series A Round Led by Elsewhere Partners with Participation from Generation Ventures, Round13 Capital and Globalive Capital
TORONTO, June 11, 2018 /PRNewswire/ – Statflo, a sales acceleration platform built for indirect and direct retail stores, today announced it raised $12 million in Series A funding, bringing its total capital raised to $16.5 million. Elsewhere Partners led the round, joined by existing investors Round13 Capital and Globalive Capital, as well as new investors Generation Ventures and automotiveMastermind co-founders Johannes Gnauck and Marco Schnabl. Additionally, Sam Kentor of Elsewhere Partners and Laura Lenz, partner at Generation Ventures, will join Statflo’s Board of Directors.
“This investment demonstrates the market demand for Statflo’s data-driven technology for wireless retail,” said Kevin Gervais, Statflo CEO. “Retail workers are looking for ways to drive more traffic and transactions. Personalized interactions are key to driving sales, and our platform gives those retailers the technology to make things personal.”
“This round of financing will enable Statflo to accelerate development of our intellectual property and provide sufficient capital for the foreseeable future,” Gervais added.
Statflo is a one to one (1:1) compliant outreach tool that allows wireless and technology retail stores, along with their indirect channels, to proactively drive more store traffic. On average, stores see a double-digit increase in sales in the first 60 days.
With Statflo, store associates can start local and personalized customer conversations whenever traffic is slow. As a result, brands add human-to-human conversations as a key part of the customer journey, building an intimate experience before and after every sale.
The company has deployed into national retailers and Tier 1 telecom carriers. Statflo recently graduated from the Salesforce Accelerate program in April 2018.
“Statflo is changing the way retail stores and brands retain and grow relationships with existing consumers,” said Gervais. “Our company continues to grow at a record pace, having launched with 51 new customers in the last year and generating an incredible 10X or higher ROI for our customers. We are pleased to have Elsewhere and Generation Ventures join our mission in redefining the human retail experience.”
“Helping sales personnel create personalized customer experiences is what drives our success at automotiveMastermind and what we believe is the future of marketing across all industries,” said Marco Schnabl, co-CEO of automotiveMastermind. “Statflo’s work in the retail space will surely help pave the way for more targeted interactions across all types of sales transactions.”
“Statflo has created a new, engaged interaction layer between a wireless retail store and its customers much the way automotiveMastermind did in the retail automotive space,” said Sam Kentor of Elsewhere Partners, who invested in automotiveMastermind while at JMI Equity. “In doing so, it is helping modernize brick and mortar stores in the wireless retail market by enabling a more intimate and human experience while helping them establish an ongoing relationship and a more engaged customer base.”
“One of the things that drew us to Statflo is that the company has found a practical and highly valuable way of applying AI to a business problem. By examining buying patterns, we have found a way to predict which customers are most likely to buy and when,” says Craig Strong, Partner at Round13.
Based in Toronto, Canada, Statflo is a sales acceleration platform focused on activating idle time of retail workers to build compliant, local, human relationships with past customers and sharpen their sales skills. Statflo’s mission is to humanize the world of retail, providing tools for the next generation of retail workers to be proactive. Leading national retailers and Tier 1 telecom providers use Statflo in their stores to provide provable ROI, increase sales and improve customer service. Statflo was voted one of the Top 10 Best Workplaces in Canada by Great Place to Work®. For more information, visit statflo.com.
About Elsewhere Partners
Elsewhere Partners is a growth-stage venture capital firm that makes seven-figure investments in Elsewhere Outliers – business software companies that are located outside of traditional venture capital hubs and have achieved substantial customer traction and revenue growth without significant outside funding. Elsewhere Partners combines transitional capital with transformational expertise to help companies achieve exit readiness on their founder’s timetable. To learn more, visit elsewhere.partners.
About Generation Ventures
Generation Ventures is the venture arm of Generation Capital, a family office based in Toronto, Canada. Through Generation Ventures, we invest directly in companies in the Series A and B stage as well as fund leading VCs in Canada, the US and China. Generation Ventures invests in smart people that are solving big problems with innovative products that companies are using now.
About Round 13 Capital
Round13 Capital is a growth-stage venture capital firm based in Toronto, Canada. The focus of the firm is to invest in Canadian technology companies that have demonstrated product-market fit and are ready to scale. R13 is supported strategically and financially by a group of Founders who have all achieved considerable success building Canadian technology companies. Working with this group, the partnership is committed to “rolling up its sleeves” to help accelerate the growth of the companies it backs. To learn more, visit round13capital.com.