Capillary Technologies raises follow-on capital

Capillary Technologies, a provider of Intelligent CRM solutions has secured backing from American Express Ventures. The new investor has joined Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures.


Capillary Technologies, the leading provider of Intelligent CRM solutions that enable retailers to intelligently engage with shoppers across social media, mobile, online and in-store channels, today announced that American Express Ventures has joined Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures as investors in the company. The additional capital will help fuel Capillary’s continued growth as it expands in the U.S. and other major markets around the world.
“Capillary has done a great job of creating a platform that helps retailers to capture and analyze data and then use insights to engage with shoppers across every sales and marketing channel,” said Harshul Sanghi, Head of American Express Ventures. “We’re excited to see how the Capillary team will bring value to merchants and consumers around the world.”
Capillary’s suite of Intelligent Customer Engagement™ solutions enables retailers to capture and analyze data on customer behavior and shopping preferences through social, e-mail, local and mobile channels and arms marketers and in-store sales associates with a host of intuitive tools for cross-selling, up-selling and strengthening customer engagement, dramatically increasing loyalty and return on marketing investment. Capillary’s customer engagement solutions enable merchants to provide real-time personalized recommendations to shoppers and also allow merchants to offer relevant promotions across any channel they choose. This includes physical stores, e-newsletters, social media (including Facebook fan pages and Twitter), mobile text message and a retailer’s web site.
“American Express Ventures, along with Sequoia, Norwest and Qualcomm, are great partners as we expand our services in the U.S. and other markets around the world,” said Aneesh Reddy, co-founder and CEO of Capillary Technologies. “We are thrilled to have them on board and their insights will prove invaluable as we continue to bring our solutions to merchants of all sizes across different retailing categories.”

About Capillary Technologies, Inc.
Capillary Technologies, Inc. is a leading provider of cloud-based software solutions that helps retailers to engage intelligently with customers through in-store, mobile, social media and e-mail channels. Capillary’s platform powers end-to-end customer engagement, clienteling, loyalty and social CRM for more than 150 major brands across 10,000 retail locations, bringing instant shopper gratification to over 75 million consumers across the United States, United Kingdom, Middle East, South Africa and the Asia-Pacific region. Capillary’s customers include industry leaders such as Benetton, Nicole Miller, Nike, Marks & Spencer, Puma, Pizza Hut and Tennis Express. Capillary has been named Marketing Magazine’s CRM & Loyalty Agency of the Year 2013; a Gartner 2013 Cool Vendor; and one of Mint/WSJ Bloomberg Businessweek’s Hottest Technology Businesses 2013. Capillary is backed by Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures and American Express Ventures.