Capital croissance PME II invests $750k in Oboxmedia buy

Capital croissance PME II made a $750,000 investment in a recent acquisition by Oboxmedia Inc, a Montréal-based premium publisher network and digital advertising company. In November 2015, Oboxmedia bought the digital properties and online ad network of NewAd Media Inc, an indoor advertising business also based in Montréal. No financial terms were released. Capital croissance PME II is a $230 million fund jointly sponsored by Capital régional et coopératif Desjardins and the Caisse de dépôt et placement du Québec.

INVESTMENT NOTICE (reproduced courtesy of Capital régional et coopératif Desjardins)

Acquisition $750,000

Jan 13, 2016


Oboxmedia teams up with the Capital croissance PME fund for its project to acquire a portion of the assets of NewAd Media.


Founded in 2009, Oboxmedia is a premium publisher network and digital advertising company. Oboxmedia’s current roster of owned and operated sites in Canada includes Mashable, Variety, Rovio, Roblox, Trois fois par jour, HollywoodPQ, GuideAuto, among others. Oboxmedia’s offices in Montréal and Toronto employ some 20 employees.


Capital croissance PME, the combined strength of Capital régional et coopératif Desjardins and the Caisse de dépôt et placement du Québec, is an investment fund with the primary mission of providing patient capital to Québec SMEs to carry out a variety of expansion projects. It strives in particular to keep SME ownership in Québec as entrepreneurs start thinking about taking their retirement. Managed by Desjardins Business Capital régional et coopératif, CCPME is designed to meet the financing needs of Québec companies, primarily in the form of subordinated loans of less than $5 million.


Marie-Agnès Chavane
Investment Manager
514 281-2299

Jean-François Dion
Associate Vice-president
819 821-3220, ext. 7212003

Jacques perreault
Associate Vice-president, Technology
514 281-7140

Luc Ménard
Managing Vice-president, Investments
514 281-7134

Photo courtesy of Shutterstock