Capital croissance PME invests $4.1 mln in Masdel buy

Capital croissance PME has invested $4.125 million in Masdel Inc, a Montréal-based developer of health and wellness products. The funding supported the company’s acquisition by Ken Labelle. Founded in 1977, Masdel manufactures and distributes Magic Bag, a thermotherapeutic compress that helps with healing and health maintenance. It also imports personal care, beauty and baby health products. Capital croissance PME II is a private equity fund sponsored by Capital régional et coopératif Desjardins and the Caisse de dépôt et placement du Québec.

INVESTMENT NOTICE (reproduced courtesy of Capital régional et coopératif Desjardins)

Acquisition $4,125,000

Apr. 25 2016


With support from the Capital croissance PME fund, Ken Labelle has become the new owner of Masdel.


Masdel is the manufacturer and distributor of the famous Magic Bag® thermotherapeutic pack. It also imports personal care, beauty and baby health products exclusively for distribution to pharmacies and big-box stores. Founded in 1977 in the Anjou borough of Montréal, the company has some 30 employees.


Capital croissance PME, the combined strength of Capital régional et coopératif Desjardins and the Caisse de dépôt et placement du Québec, is an investment fund with the primary mission of providing patient capital to Québec SMEs to carry out a variety of expansion projects. It strives in particular to keep SME ownership in Québec as entrepreneurs start thinking about taking their retirement. Managed by Desjardins Business Capital régional et coopératif, CCPME is designed to meet the financing needs of Québec companies, primarily in the form of subordinated loans of less than $5 million.


Marco Lestage
Investment Manager
450 359-0038 ext. 2507
André Perron
Vice-President, Equity
514 281-7191
Denis Desjardins
Vice-President, Subordinated Debt
514 281-7138

Luc Ménard
Managing Vice-President, Investments
514 281-7134

Photo courtesy of Masdel Inc