Return to search

Catalyst invests in Reputation Institute

Catalyst Investors has invested in Reputation Institute. Financial terms weren’t announced. New York-based Reputation Institute is a reputation research-based consulting and advisory firm.


NEW YORK and COPENHAGEN (October 22, 2014) – Building upon a proven track record as the world’s foremost research and advisory organization focused solely on corporate reputation, the Reputation Institute (RI) announced a second round of investment by growth equity firm Catalyst Investors.  With the additional capital, the company has entered an exciting period of expansion and growth to bring new services and value to organizations around the globe.


The additional Catalyst investment helps to strengthen Reputation Institute’s business operations, deepen its research program, and expand go-to-market activities.  Specifically, the company plans to broadly expand its research offerings, building on and complementing its renowned RepTrak® reputation research; rationalize its product and services portfolio to drive enhancements in customer value; install new integrated financial systems to enhance operations and business management; invest in marketing operations and personnel; hire key leadership to drive business growth and expansion; and establish an EMEA business hub in London.


“Reputation Institute is a world renowned and well-respected resource and is the leading independent global expert on corporate reputation measurement and management,” said Tyler Newton, Partner with Catalyst Investors. “We see rapidly increasing demand for expertise, research and training around corporate reputation topics worldwide. There is an incredible growth opportunity in this market and we are confident that our investment will enable the company to further strengthen its position and expand its client base.”


RI said it is rapidly growing its Reputation Leaders Networks (RLN) in the Americas and EMEA.  RLNs provide corporate executives and organizational leaders an opportunity to engage around reputation and communications issues through an integrated membership service built on a foundation of executive workshops, RepTrak® reputation measurement, expert advisory services, executive training, and benchmark reputation research.  The Reputation Leaders Network includes over 100 of the world’s leading companies as members.


“This is an exciting time for RI, building upon ten years of success of our proven RepTrak® research, operating around the world in more than 40 markets, and serving as the true trusted advisor to the world’s leading companies, governments and organizations on global reputation management,” said Jonathan Ewert, CEO of the Reputation Institute.  “We are grateful for the support of our investment partners, which is an affirmation not only of the increasing demand for the practice of reputation management but also the unique value position the Reputation Institute has in the global marketplace.”




About Catalyst Investors

Catalyst Investors is a growth equity firm focused on technology-enabled services including cloud computing, wireless infrastructure and digital media. Founded in 2000 and investing its third fund, Catalyst draws on its deep sector expertise and extensive network of industry leaders to work in true partnership with management to create long-term value. The firm makes both minority and majority investments of up to $40 million in rapidly growing companies. Catalyst is based in New York City. For more information, please visit


About the Reputation Institute

Reputation Institute is the world’s leading reputation research-based consulting and advisory firm. The work of RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions — best known via the Forbes-published Global RepTrak® 100, the world’s largest study of corporate reputations – as well as Country RepTrak®and City RepTrak® studies that look at reputation across organizations within a given geography.  For more information, please visit: