Catterton-backed Snap Kitchen names Kirchhoff CEO

Snap Kitchen said Tuesday it named David Kirchhoff its CEO. The company also said it completed a $22 million fundraise from existing investors Catterton and co-founder Bradley Radoff. Kirchhoff spent 13 years at Weight Watchers International most recently as its CEO. Austin-based Snap Kitchen provides healthy takeaway meals.


AUSTIN, Texas, Aug. 4, 2015 /PRNewswire/ — Snap Kitchen, a fast growing retailer powering consumers with freshly prepared, healthy takeaway meals, is pleased to announce the appointment of David Kirchhoff as Chief Executive Officer. The company has also completed a $22 million fundraising from existing investors Catterton and co-founder Bradley Radoff. The addition of Kirchhoff, coupled with the capital raise, will drive accelerated retail growth and enhanced innovation, allowing Snap Kitchen to further its goal of providing compelling and convenient solutions for customers seeking healthier eating options.
Kirchhoff joins Snap Kitchen with a long history as a leader in the health and wellness sector, having spent 13 years in various management roles at Weight Watchers International, the world’s leading weight management company, most recently as CEO. In this role, Kirchhoff oversaw a network of more than 40,000 employees and service providers around the world serving approximately 1.2 million members attending 45,000 meetings a week globally in addition to over a million online subscribers.
“Having spent nearly 14 years helping people learn how to live healthy lives and navigate a difficult food environment, I have been eagerly waiting for a concept like this to be created,” says Kirchhoff. “Consumers deserve a meal option that is without compromise: great food, great health and maximum convenience. Snap Kitchen is all of these things—truly the holy grail of future facing food. The team at Snap Kitchen has built the concept I have always dreamed of and I am honored to have the opportunity to take it to a new level.”
Co-Founder Martin Berson will remain actively involved in the day to day operations as President of Snap Kitchen. “We are really excited to have Dave join our team. Snap Kitchen has grown significantly in our short history and with Dave at the helm, we are positioned to take our business to exciting new heights,” says Berson. “Dave’s background running Weight Watchers combined with his passion for healthy living, breadth of experience and strong leadership skills will complement the skillsets of our current team. Fantastic food and awesome service have always been the beating heart of Snap Kitchen. In my new role, I can fully dedicate myself to upping the ante in both of these areas as we relentlessly pursue our passion for phenomenal food, expertly sourced, and delivered with transparent nutritionals.”
Jon Owsley, a partner at Catterton, says, “We are excited to welcome Dave into Snap Kitchen and to continue to support this unique retail concept. Through its culinary focus on healthy and great tasting food sourced from local and organic ingredients, Snap Kitchen is ideally positioned to serve the needs and cravings of all health conscious consumers. Dave’s experience and his passion make him the ideal candidate to lead the company into the future.”
“This is an exciting moment in the evolution of Snap Kitchen. I think we have only begun to scratch the surface in how we can enrich and enhance our customers’ lives by providing delicious and convenient healthier dining options. I want to thank my partner Martin for helping transform what started as an idea five years ago into a leading retail concept today, and I want to welcome Dave as he accepts the challenge to lead us as we continue to innovate and change the way people eat,” says Bradley Radoff, Co-Founder.
David Kirchhoff Bio
Prior to joining Snap, Kirchhoff spent 13 years in various management roles at Weight Watchers International, the world’s leading weight management company, most recently as CEO. Prior to assuming the CEO role, Kirchhoff held several leadership positions within the company, including Chief Operating Officer for Europe and Asia. In addition, he was part of the original management team of, Inc., and ultimately became its CEO. Prior to Weight Watchers, Kirchhoff was the Chief Financial Officer of the Enthusiast Media Group of Primedia, Inc., a print and digital content provider; Director of Corporate Strategy and Development for Pepsico, Inc.; and a manager and consultant with The Boston Consulting Group in Washington, D.C. Kirchhoff holds a B.S. in Biomedical and Electrical Engineering from Duke University and an M.B.A. with High Honors from the University of Chicago Graduate School of Business. He is also the author of the New York Times bestselling book, Weight Loss Boss (Rodale).
About Snap Kitchen
Austin, TX-based and founded in 2010, Snap Kitchen currently operates nearly 30 stores in Austin, Dallas, Houston and Chicago, supported by company operated kitchens that prepare flavorful, handcrafted prepared meals made with a commitment to locally sourced and organic ingredients and healthy cooking. Ninety-nine percent of the menu is gluten free with a vast selection of vegetarian, vegan, paleo, dairy free, carb conscious and sodium conscious options.
Snap Kitchen was recognized by Nation’s Restaurant News (February 2014) as one of the nation’s top “Breakout Brands” and selected as one of Nation’s Restaurant News 2014 Hot Concepts award recipients.
About Catterton
Catterton is the leading consumer-focused private equity firm with more than $4.0 billion currently under management and a 26 year track record of success in building high growth companies. Since its founding in 1989, Catterton has leveraged its category insight, strategic and operating skills, and network of industry contacts to establish one of the strongest private equity investment track records in the middle market. Catterton invests in all major consumer segments, including Food and Beverage, Retail and Restaurants, Consumer Products and Services, Consumer Health, and Media and Marketing Services. Catterton’s investments include: Restoration Hardware, Baccarat, PIRCH, Outback Steakhouse, Sweet Leaf Tea, CorePower Yoga and Flywheel Sports, Plum Organics, Mendocino Farms, Noodles & Company, PIADA, Frederic Fekkai, Build-A-Bear Workshop, Wellness and Nature’s Variety pet food, Odwalla andP.F. Chang’s, to name a few. More information about Catterton can be found at