Danone said Friday that it has acquired YoCrunch. Financial terms weren’t announced. The seller is Catterton Partners, which put YoCrunch up for sale in late 2011. Naugatuck, Conn.-YoCrunch is known for creating the “dual cup.” One part of the cup contains yogurt in various flavors, while the other segment is filled with crunchy topping like granola or Reese’s pieces. Jay Novak and Matt Kaczmarek of Houlihan Lokey advised Catterton.
Danone announce today that it has acquired 100% of YoCrunch’s share capital.
Founded in 1985, YoCrunch makes yogurt with crunchy toppings packaged separately, in part
through licensing agreements with well-known national brands such as M&Ms and Oreo. With net
sales of $110 million and sustained double-digit growth in recent years, the company is now the
market leader of the yogurt with toppers segment.
This acquisition will advance Danone’s ambition to further develop yogurt consumption by notably
expanding the various ways in which Americans can enjoy yogurt. It will strengthen its offer in the
United States by widening its range of products. The move will also enable Danone to benefit from
YoCrunch’s unique expertise in compartmentalized packaging, developed in the company’s plant
in Naugatuck, Connecticut.
Danone is an international company present on five continents. The group holds top positions in healthy food through
four businesses: Fresh Dairy Products, Baby Nutrition, Waters, and Medical Nutrition. Its mission is to bring health
through food to as many people as possible.
Danone has more than 190 production plants and around 102,000 employees. In 2012, the company generated sales of
over €20 billion, with more than 50% in emerging countries.
Listed on NYSE Euronext Paris, Danone is a component stock of leading social responsibility indexes including the Dow
Jones Sustainability Indexes, ASPI Eurozone and the Ethibel Sustainability Index.