Clayton, Dubilier & Rice has closed its previously announced buy of Fort Lee, New Jersey-based Tranzact, a provider of customer acquisition solutions for the insurance sector. No financial terms were disclosed.
NEW YORK – July 21, 2016 – Clayton, Dubilier & Rice announced today that it completed the previously announced acquisition of TRANZACT, the leading provider of comprehensive, direct-to-consumer sales and marketing solutions for insurance carriers in the United States. Terms of the transaction were not disclosed.
TRANZACT provides a turnkey, direct-to-consumer sales capability to insurance carriers. The Company provides sophisticated digital, data and direct marketing solutions that, combined with licensed sales execution capabilities, deliver new policy holders to carriers in three primary insurance verticals: Health, Life, and P&C/Auto. TRANZACT markets these insurance products by dedicating professional licensed agents to each carrier’s brand and applying its proven marketing techniques, sales execution strategies, case management practices, data-driven analytics and compliance infrastructure. In addition, the Company licenses its proprietary technology to help its customers enhance their insurance marketing and sales operations. Its customers include the leading brands in the insurance industry.
About Clayton, Dubilier & Rice
Founded in 1978, Clayton, Dubilier & Rice invests in European and U.S-based businesses. Since inception, CD&R has managed the investment of $22 billion in 70 companies representing a broad range of industries with an aggregate transaction value of more than $100 billion. The Firm has offices in London and New York. For more information, visit www.cdr-inc.com.
Based in Fort Lee, NJ, TRANZACT is a market leader in providing end-to-end customer acquisition solutions to the insurance sector. TRANZACT leverages and integrates sophisticated digital, data and direct marketing solutions to deliver qualified leads, fully-provisioned sales and robust customer management systems to brands seeking to acquire and manage large numbers of customers. TRANZACT has approximately 1,100 employees, of which more than 700 are licensed insurance agents across the health, life, auto and home insurance segments. TRANZACT owns and operates several consumer-facing websites. For more information, visit http://www.tranzact.net.