Nuvyyo, an Ottawa-based company focused on mobile media streaming, has launched a crowd-funding campaign on Indiegogo to engage early adopters and beta testers prior to making its newest product, Tablo, available in early 2014. Pledges raised on Indiegogo will be used to fund initial production runs. Tablo is a broadcast TV system designed around the mobility and convenience of a tablet, to enable ease of watching and recording. Earlier in 2013, Nuvyyo secured $4 million in financing from Canadian venture capital firm Celtic House Venture Partners, to be used for sales and marketing activity in the U.S. and Canada.
Nuvyyo Previews First HDTV DVR for Cord-Cutters Designed to Be Driven by Tablet App
Tablo™ Makes It Easy for Consumers to Enjoy Free HDTV: Now Seeking Supporters and Early Adopters Through Indiegogo
OTTAWA, ON–(Marketwired – Nov 8, 2013) – Nuvyyo, a pioneer in revolutionizing the home media experience, today previewed a new product that offers cord-cutters a better way to access free Over-The-Air (OTA) high-definition TV content. The new product, called Tablo is the first solution designed to combine the functionality of a DVR with the convenience and mobility of a tablet-based app to browse, record and stream broadcast TV content to any device, anytime, anywhere. Additionally, Nuvyyo has launched an Indiegogo campaign for Tablo to engage TV-lovers and early technology adopters as supporters and beta testers prior to the product’s retail availability in early 2014.
Enhanced Free HDTV Viewing
Replacing the need for a traditional DVR, Tablo takes free OTA HDTV to a new level through its visually rich, interactive tablet app. Consumers can easily and remotely schedule and view recordings in Tablo’s comprehensive guide that allows browsing by genre, channel or time. The Tablo app works on iPad and Android tablets, with playback and live TV available for iPhone and Android smartphones, PCs and Macs, and on TV screens via Apple TV, Roku, or Google Chromecast.
“We are transforming today’s home media experience by delivering a better way to enjoy network and local programming in gorgeous HD, anywhere you happen to be,” said Grant Hall, CEO of Nuvyyo. “For TV lovers, Tablo takes away the fear of ‘cord-cutting’ by perfecting the user experience with our tablet app and delivering the DVR functionality everyone knows and loves.”
Crowdfunding for Early Adopter Seeding
Nuvyyo’s Indiegogo project (http://www.indiegogo.com/projects/tablo-dvr-enjoy-free-hdtv-on-any-device-anytime-anywhere) is focused primarily on gathering product feedback from TV lovers and early technology adopters and soliciting beta testers in key geographic markets. Indiegogo supporters at various pledge levels can gain access to beta versions of Tablo ahead of the general public and influence key product feature and design choices. Pledges raised during the Indiegogo project will be used to fund initial production runs of the hardware so that the $4 million in venture backing Nuvyyo received earlier this year from Celtic House Venture Partners — a leading investor in technology and innovation — can be earmarked for sales and marketing support of the general product launch in the U.S. and Canadian markets.
“The TV industry is in an exciting period of innovation with a diversity of new services and business models. Internet-based video is taking off and free OTA HDTV, with better quality than satellite or cable, is now widely available,” said Celtic House partner Brian Antonen. “We believe Nuvyyo has the right mix of technology and expertise to address these trends with a solution that adds free broadcast TV to the internet video experience so that live and recorded HDTV can be enjoyed on mobile devices as well as the traditional big screen TV.”
Converging Market Dynamics
Tablo targets the growing trend in “cord-cutting” that enables consumers to save thousands of dollars by eliminating cable or satellite TV and replacing it with free OTA HDTV and internet video from companies such as Netflix and Hulu. With an average pay TV bill of $85 a month, consumers enjoying free broadcast programming using Tablo will save over $2,000 in just two years. Another market shift positioning Tablo for success is the tremendous popularity of tablet computing with an estimated 44 percent of U.S. households already owning at least one*.
To learn more about Nuvyyo and Tablo, please visit www.tablotv.com.
* 2013 Magid Media Futures study
Nuvyyo, based in Ottawa, Canada, was founded in 2010 with the vision of reinventing the home media experience in the post PC era for consumers in the U.S. and Canada. Building on its first mobile media streaming system, the company is preparing to launch the only broadcast TV system designed around the mobility and convenience of a tablet, making it easy to browse watch and record free over-the-air (OTA) TV anywhere, anytime, on any device. Nuvyyo will launch Tablo in early 2014. For more information, visit www.tablotv.com .
About Celtic House Venture Partners
Celtic House Venture Partners is an independent Canadian investment firm. Since 1994, Celtic House has been one of Canada’s most active investors in technology and innovation. For more information, visit www.celtic-house.com.
Wynne Ahern Kokka
The iPR Group
Photo courtesy of Shutterstock.