Cerberus Capital’s YP Announces New Hire

YP, a portfolio company of Cerberus Capital Management, L.P, said on Wednesday that it has named Patrick Moore as chief strategy and corporate development officer. In this newly-created position that will be based at the company’s Atlanta office, Moore will oversee strategic planning for YP, which includes identifying new market opportunities for growth and expansion. YP is a provider of local search, media and advertising services.


ATLANTA–(BUSINESS WIRE)–YP, North America’s largest local search, media and advertising company, announced today that Patrick Moore has joined its leadership team as Chief Strategy and Corporate Development Officer, following a 10+ year tenure at global management consulting firm McKinsey & Company. In this newly-created position based in Atlanta, Moore is responsible for strategic planning including identifying new market opportunities for growth and expansion. The addition of Moore reflects YP’s aggressive plan for long term growth.
“Over the past year we’ve been focused on investing in critical areas of technology to accelerate the innovation of new digital products and services for our customers,” said David Krantz, CEO of YP. “Patrick’s experience driving growth and operating performance across a diverse group of consumer brands is a great addition to the team as we guide YP’s efforts to seamlessly connect purchase motivated consumers with local merchants.”
Previously, as a partner in McKinsey & Company’s Consumer Practice, Moore focused on strategy development, partnering with businesses across a range of industries, including Consumer Packaged Goods, Retail, Consumer Durables, Hospitality, Private Equity and Telecom. He also co-led the Consumer Digital Excellence initiative at McKinsey in North America, spanning online, e-commerce, and multichannel initiatives. Moore has an MBA from Harvard Business School and a master’s degree in Public Policy from University of Michigan.
“The combination of YP’s digital platform, consumer reach, sales force and hundreds of thousands of advertiser relationships, puts us in a strong position to shape the future of online and mobile advertising,” said Moore. “From extending our leadership in connecting merchants with mobile consumers to tapping into emerging markets, this is a quickly growing and changing industry with many opportunities for YP to explore and take an even bigger leadership role.”
As YP accelerates growth of its digital business and builds on its leadership in the mobile ad market, Moore joins other recent additions to the YP leadership team including former AOL executive David Lebow who leads the company’s new National Markets Group as SVP and GM, and information technology veteran, Tyler Best, who joined YP as CIO in late 2012. Previously, Best was CTO at Ally Financial, one of the world’s largest automotive financial services companies.
In its latest ranking, PaidContent.org named YP among the world’s leading 50 digital media companies based on annual Internet revenue. Earlier this month, the company was ranked as one of the top companies in mobile ad revenue by eMarketer. On the Internet, YP’s flagship website, YP.com, is ranked among the top 40 most visited web domains in the U.S. by comScore1.
To learn more about YP visit: http://corporate.yp.com.
About YP
YP is North America’s largest local search, media and advertising company. Its mission is to help small businesses and communities grow. Millions of searches occur daily using YP products to find, compare and select local merchants. The company’s flagship consumer brands include the YP.com℠ site, a top 40 U.S. Web domain, the highly rated YP℠ app and the YP Real Yellow Pages℠ directory, the largest Yellow Pages directory in the world by revenue.
The company’s wide range of print and digital advertising products are designed to address the evolving local search needs of consumers and help advertisers grow their business. The YP℠ Local Ad Network provides advertisers with an opportunity to reach more than 180 million monthly users across over 300 affiliated online and mobile publishers. Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads.
YP products and service are backed by thousands of media consultants and customer service professionals in local markets across the US with relationships spanning over 600,000 businesses. An affiliate of Cerberus Capital Management, L.P., one of the world’s leading private investment firms, acquired a controlling interest in YP from AT&T in 2012.