Clearstone Venture Partners Backs CupidsPlay

Clearstone Venture Partners has seed funded CupidsPlay, a dating Web site that allows participants to interact through social games. Specifics on the funding were not publicized; CupidsPlay is privately held and located in Bellevue, WA. The company was founded in 2010.

PRESS RELEASE:
CupidsPlay announces the launch of the first dating website www.cupidsplay.com that makes online dating fun through social games.
“The social gaming model is perfect for online dating, because it fosters collaboration and rewards players for interacting with each other for extended periods of time”
“Social games have completely transformed how people interact online. Now, with CupidsPlay, social gaming is going to forever change online dating,” says Philip Yuen, CEO and co-founder of CupidsPlay.
CupidsPlay is a revolutionary online dating platform that enables social gamers to get to know one another in a more casual, “fun and social” setting. More than 100 million single social gamers can now develop new relationships while enjoying fun new games!
The recent phenomenal explosion in popularity of social games on Facebook (such as Zynga’s Farmville and Electronic Arts’ Restaurant City) has changed how people connect with their family and friends. “The social gaming model is perfect for online dating, because it fosters collaboration and rewards players for interacting with each other for extended periods of time,” added Yuen.
The CupidsPlay platform takes the social gaming paradigm and seamlessly integrates it with online dating. Members discover each other while playing games. Through their CupidsPlay Newsfeed, members receive real-time updates when potential matches need help for in-game challenges, providing ample opportunities to “break the ice”. Unlike online dating today where matching is mostly based on matching profiles that might not have been updated for months or years, CupidsPlay’s patent pending matching algorithms continuously apply game-related activities to improve match compatibility. By playing more games with more people, members increase their chances of finding better matches.
The CupidsPlay platform is also introducing a new growth model for social game developers. Game requests in other social networks often get ignored, because they are not the bread-and-butter of social networking. “At CupidsPlay, developers can enjoy a higher engagement rate because game requests are integral in helping members find and develop new relationships. In addition, game development at CupidsPlay is simple with our Facebook compatible platform,” said Yuen.
Founded by Amazon Payments Web Services leaders whose previous company TextPayMe was acquired by Amazon, CupidsPlay has been seed funded by Clearstone Venture Partners, a leading global venture capital firm whose current and previous company building successes have included PayPal , Overture, Internet Brands, and The Rubicon Project.
About CupidsPlay
CupidsPlay, Inc., founded in 2010, is privately held and located in Bellevue, WA. CupidsPlay is the first dating website to make online dating fun through social games. CupidsPlay breaks the mold of traditional “wink and message” dating sites by bringing the “fun and social” to the online dating experience. CupidsPlay helps members initiate relevant contact with potential dates using social games as a shared topic of conversation. For more information, please visit www.cupidsplay.com.
Facebook is a registered trademark of Facebook, Inc.
Farmville is a registered trademark of Zynga Game Network, Inc.
Restaurant City is a registered trademark of Electronic Arts, Inc.