Click Forensics said Wednesday that it has closed a $6 million Series C round of funding led by Austin Ventures. Sierra Ventures and Shasta Ventures also participated. Click Forensics, of Austin, provides online advertising and audience verification services.
Click Forensics ®, Inc., a leading provider of online advertising and audience verification solutions, today announced that it recently closed a $6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures. The funding will help support Click Forensics as it expands development and marketing of new offerings designed to help brand advertisers and agencies verify online audiences and optimize investments for display advertising campaigns.
“The $22+ billion a year market for display advertising is only expected to grow as marketers continue to pour money into automated advertising and audience delivery systems,” said Thomas Ball, partner, Austin Ventures. “As a leader in the space, Click Forensics is an ideal partner to help ensure that the audiences brands buy are indeed what they paid for.”
Since 2006, Click Forensics has provided audience verification solutions for top online marketers, advertisers, agencies, publishers and ad networks in the cost-per-click market. In February of this year, the company announced a beta program for its display ad verification platform, bringing the same level of transparency and accountability to the display ad market. Click Forensics has amassed data on billions of ad impressions and clicks, which it uses to refine and develop sophisticated machine-learning algorithms that filter unwanted audiences and measure the value of audiences that view ads. The company’s SaaS offerings are ideally suited to meet the scalability and performance demands of real-time impression filtering and audience verification.
“The need to verify online audiences has increased greatly as the number of brokers that operate in between the advertiser and the ad impression continues to grow,” said Paul Pellman , CEO of Click Forensics. “The continued support of our investors will allow us to develop new solutions that better protect and improve the performance of online advertising.”