Comvest Partners-backed Gen3 Marketing adds-on OAK Digital

Comvest acquired Gen3 earlier this year.

Comvest Partners-backed Gen3 Marketing acquired OAK Digital, a digital marketing services firm. Comvest acquired Gen3 earlier this year.

Press Release

Comvest Partners (“Comvest”), an operationally-focused middle-market private investment firm, is pleased to announce the acquisition of OAK Digital LLC (“OAK Digital”) by Gen3 Marketing, LLC (“Gen3”). Gen3, an industry-leading multinational digital marketing services firm specializing in affiliate marketing, is a platform company in Comvest’s private equity portfolio.

Founded in 2015, OAK Digital is a fast-growing digital marketing services firm that provides end-to-end affiliate services, including strategy formulation, content publisher recruitment, and management and analytics, to direct-to-consumer companies across a broad spectrum of retail industries.

“Comvest is pleased to support Gen3 in an important acquisition that further extends its market leadership,” said Maneesh Chawla, Senior Partner, at Comvest. “OAK Digital is a rapidly growing company and a strong strategic fit for Gen3, bringing a top-ranked affiliate marketing program with complementary capabilities, new distribution channels, and a long-tenured team committed to driving strong performance results for its clients.”

“We are all very excited about the opportunities generated by the combined capabilities of both firms,” said Greg Barnes, Vice President, at Comvest. “We remain focused on the continued growth of Gen3, both organically and through acquisitions of other leading digital marketing services companies that continue to expand its affiliate marketing solution, customer base and geographic reach.”

Comvest invested in Gen3 earlier in 2021. One of the largest agencies in the $8 billion U.S. affiliate marketing industry, Gen3 manages the affiliate and digital marketing programs of leading online businesses spanning diverse end markets including financial services, health and wellness, apparel and accessories, and home and garden. In addition to a complete affiliate solution, Gen3 offers broader services such as paid search, Amazon advertising, and SEO, to drive e-commerce. Headquartered in Blue Bell, Penn., Gen3 also maintains operations in Santa Barbara, Calif., Canada, and the United Kingdom, and employs personnel spanning six continents worldwide.

About Gen3 Marketing:

Gen3 Marketing is an industry-leading, full-service digital marketing services provider specializing in affiliate marketing. For more information, please visit www.gen3marketing.com

About Comvest Partners:

Comvest Partners is a private investment firm providing equity and debt capital to middle-market companies across the U.S. Since its founding in 2000, Comvest Partners has invested over $7.1 billion. Today, Comvest Partners has approximately $6.5 billion of assets under management. Through its extensive capital resources and broad network of industry relationships, Comvest Partners offers companies financial sponsorship, critical strategic and operational support, and business development assistance. For more information, please visit www.comvest.com