Crest Rock-backed Unbounce adds on Snazzy AI

Crest Rock completed its investment in Unbounce in June 2020 alongside the company co-founders.

Crest Rock Partners-backed Unbounce, which provides a platform for marketers to build and test landing pages without a web developer, acquired Snazzy AI. The acquisition expands Unbounce’s platform beyond landing pages into AI-powered copywriting. Crest Rock completed its investment in Vancouver-based Unbounce in 2020 alongside the company co-founders.

Press Release

Crest Rock Partners is proud to share the news that Unbounce, the global leader in landing page and conversion intelligence software, has acquired Snazzy AI, the AI powered copywriting tool running on GPT-3. The addition of Snazzy AI furthers Unbounce’s mission of providing AI-powered conversion intelligence technologies to small businesses and expands the Unbounce platform beyond landing pages into the AI-powered copywriting space.

Founded by Chris Frantz and Adam Kaczmarek, Snazzy AI generates copy for ads, emails, landing pages, and many other channels, within minutes and with minimal human input. Since its launch, Snazzy AI has grown its customer base to 30,000 and continues to bring on thousands of new customers each month.

“Writing copy can be a burden. And yet, what we know by having studied the conversions across millions of landing pages, is that copy is one of the biggest predictors of whether a customer will convert or not. Acquiring Snazzy in this post-pandemic world positions us to better meet the needs of small businesses getting back on their feet, by helping them launch campaigns faster,” said Tamara Grominsky, Chief Strategy Officer at Unbounce. “From early on at Unbounce, we’ve been focused on helping small businesses to grow through the use of landing pages. We’ve come to realize that landing pages alone are not enough. We see a future where people never have to start writing from a blank slate.”

“As a marketer turned entrepreneur, I know how important writing content can be, and also how difficult that first step of putting pen to paper can be,” said Chris Frantz, co-founder of Snazzy AI. “We founded Snazzy with the goal of ending writer’s block for good and making the process of writing compelling content easier for everyone, from entrepreneurs at upstarts to marketing leaders at big brands. Unbounce is the clear leader in the conversion intelligence space and we’re excited to partner with them to expand and accelerate Snazzy’s growth.”

“With this strategic acquisition, Unbounce is positioned to move beyond landing pages, advance the company’s conversion intelligence strategy and continue to help small businesses grow smarter,” commented Crest Rock Co-Founder and Partner, Steve Johnson. “The Unbounce team continues to impress us and we’re excited to build on the company’s momentum by welcoming Chris and Adam to the Unbounce family.”

Unbounce has powered more than 1.3 billion conversions to date and built a community of hundreds of thousands of small business marketers globally. Crest Rock completed its investment in the company in June 2020, alongside the Unbounce co-founders. Since then, the business has been on a hiring spree and is continuing to invest in product development and accelerators to help small businesses build, grow and scale through conversion intelligence software.

To access Snazzy AI, please visit: Snazzy.ai.

About Crest Rock Partners
Crest Rock is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute on their strategic initiatives. Through the team’s completion of over 45 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other stakeholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, and manufacturing, with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com.

About Unbounce
Unbounce is the global leader in landing page and conversion intelligence software empowering marketers to build and test landing pages without a web developer. As part of the company’s pursuit to give small businesses a competitive growth advantage, the landing page platform is helping marketers increase their conversions by leveraging Unbounce’s conversion intelligence technology. Founded in Vancouver, B.C., Unbounce is a people-first business, one of Canada’s most admired corporate cultures and has powered over 1 billion conversions worldwide.