Dachis Group Promotes Hinchcliffe to Chief Strategy Officer

Dachis Group has promoted Dion Hinchcliffe to chief strategy officer. Dachis Group is a social marketing optimization software solutions business.


Dachis Group, the world’s leading social marketing optimization solutions firm, today announced the promotion of Dion Hinchcliffe to Chief Strategy Officer. Hinchcliffe will add to the senior leadership team at Dachis Group bringing over 20 years of hands-on experience helping the world’s largest brands adopt emerging technologies and formulate business strategies that drive success.
“As more and more of the world’s largest companies come to understand that their brands live in the authentic, transparent, and trusted interactions of their customers and employees, meaningful success beyond ‘likes’ and ‘follows’ will require a move past simple social channel advertising. A corporate imperative will emerge to drive trusted engagement, at scale,” said Hinchcliffe. “As a technologist, the opportunity to work alongside Dachis Group’s big data team to help the world’s biggest brands optimize their social marketing is unparalleled. The bleeding edge of big data technologies, social engagement, and business intelligence is right here at Dachis Group and I cannot wait to begin to talk to customers about the profound impact this shift is having on the way they do business, and help them optimize for success.”
“As an innovator and thought leader Dion has helped Dachis Group refine and evolve our vision of what social business is and how it’s transforming organizations around the world,” said Jeffrey Dachis, Founder, Chief Executive Officer, Dachis Group. “In a world of connected customers, Dion has the unique ability to show the marketplace in a clear and uncomplicated way how the intentional optimization of their social marketing and customer connections can create profound positive results in brand engagement, customer advocacy, employee advocacy, customer satisfaction, and sales and revenue generation. This is going to be key in helping Dachis Group customers drive real social marketing success.”
Dion Hinchcliffe is a frequent keynote speaker at Social Business events around the world and is co-author of the best-selling book on the subject, Social Business By Design (John Wiley & Sons). Hinchcliffe is also a widely followed columnist for ZDNet and InformationWeek. Hinchcliffe came to Dachis Group in 2010 through the acquisition of Hinchcliffe & Company, a boutique management consulting firm servicing large enterprise customers. He can be found online at http://twitter.com/dhinchcliffe.
To learn more about how Dion Hinchcliffe and Dachis Group can help your brand optimize your social marketing investments and Engage@Scale, sign up for a 1:1 demo of our Social Marketing Optimization Solutions at http://social.dachisgroup.com/tour/, and register for the Social Business Index. Contact inquiries@dachisgroup.com to learn more.
About Dachis Group
Dachis Group is the social marketing optimization software solutions leader. Utilizing a proprietary big data analytics platform and the world’s leading social business solutions group, Dachis Group helps the world’s largest brands optimize their social marketing and engage at scale with their customers.
Every day, Dachis Group’s big data social analytics platform monitors over 10 billion social behaviors and 50 million+ social signals in real-time. Dachis Group’s delivers powerful insights by tracking, monitoring and helping manage conversations and content across 30,000 brands, 100 million social accounts, and an aggregate audience of 5.2 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms, including: Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources on the open social web.
Dachis Group has moved far beyond commodity social content management systems or simplified brand monitoring listening and analysis to offer software solutions that help the world’s leading brands optimize the powerful data, benchmarking, and insights of our big data social analytics platform along with the design, development, management, and measurement of social marketing programs to maximize their investments in social and engagement at scale.
The company serves many of the world’s leading brand marketers including: Disney, Estée Lauder, US Cellular, Hewlett Packard, Kodak, Nestlé, and Nokia.
Dachis Group Social Marketing Optimization Software Solutions
Campaign Performance Monitor – Social campaigns are a part of daily life for brand managers, as they try to scale their engagement across thousands or millions of audience members. But how do you know if they’re working? Dachis Group’s Campaign Performance Monitor helps you understand the business impact of campaigns by correlating social programs to business outcomes.
Social Performance Monitor – As the indispensable core of every social marketer’s arsenal and built on top of Dachis Group’s “big data” social analytics platform, Dachis Group’s Social Performance Monitor is the most powerful brand-based social performance measurement, insights, and optimization solution for measuring social media’s impact on brand performance.
Advocate Insight – The world’s largest and most powerful brands have large numbers of people that are passionate about those brands. How do you identify them? Dachis Group’s Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight also offers analytic tools for analyzing the advocate’s impact and the tracking of the brand’s engagement with advocates.
Employee Insight – Employee advocates are an untapped Social Business resource for most of the world’s largest and most powerful brands. Dachis Group’s Employee Insight offers advanced employee advocate identification and management features including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and echo and amplify the brand’s social effort.
Social Business Index – Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.
To help brands or their agencies drive success and maximize their investment in social marketing optimization to engage@scale, along with its software, Dachis Group offers a set of packaged or managed solutions to help deliver ongoing reporting, provide benchmarking, analysis and insights, or just get things started. Dachis Group also delivers custom solutions to insure a social marketer’s success in driving a meaningful return on social marketing investments.
To provide ongoing support to customers that want to Engage@Scale, Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events. Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for social marketers and social business practitioners to share ideas, best practices, and learnings from a community.
Dachis Group is hiring the best people to join the world’s most advanced big data social analytics team, or to work on the most sophisticated social marketing optimization solutions.