Dane Creek Capital acquires pet food maker Pets4Life

Canadian pet-focused merchant bank Dane Creek Capital Corp has acquired 100 percent of Pets4Life, a St. Thomas, Ontario-based maker of gourmet frozen raw pet food for dogs and cats. No financial terms were released for the deal, which closed last month. The sellers were Glenn and Sherry Forrester, who have owned and operated the business since 2010. They will continue in their roles at Pets4Life. Dane Creek said the deal is its second in the frozen raw space and one of several planned opportunities in 2018. Dane Creek also announced a previously announced investment in Totally Raw Natural Dog Food Inc has been cancelled.


Dane Creek Capital Corp. Announces its Acquisition of Pets4Life

Merchant bank with pet industry focus invests in Ontario-based manufacturer of frozen raw pet food

MISSISSAUGA, Ontario, Feb. 08, 2018 (GLOBE NEWSWIRE) — Dane Creek Capital Corp. (‘DCCC’ or the ‘Company’), the pet industry merchant bank, is pleased to announce it has acquired 100% of Pets4Life, a leading manufacturer of gourmet frozen raw pet food for dogs and cats based in St. Thomas, Ontario. The transaction closed on January 31. The purchase price represented approximately 0.6 times 2017 revenue. No other financial details were announced.

Pets4Life raw pet food meals are manufactured out of a single facility and sold mainly through pet specialty retailers in Ontario. All its formulas are certified to meet the Association of American Feed Control Official’s (‘AAFCO’) standards for complete and balanced nutrition for all life stages of dogs and cats. Pets4Life is one of the few Canadian companies that also offers a wholly organic line made with Certified Organic ingredients. Prior to its acquisition, Pets4Life was owned and operated by Glenn and Sherry Forrester since 2010, both of whom will continue in their roles at the company.

“We are pleased to complete our first acquisition of a premium raw pet food company in Ontario,” says Glen Tennison, President & CFO of DCCC. “Pets4Life offers a variety of unique formats that will allow us to expand our footprint within the category while we leverage our increasing expertise to drive revenue growth and increase market share.”

Today’s announcement marks DCCC’s second investment in the frozen raw space and one of several planned investments in 2018. The Company announced its first investment in raw pet food in September 2017 when it acquired 100% of Alberta-based manufacturer Mountain Dog Enterprises Inc. (‘Mountain Dog’), the only raw pet food manufacturer in Canada with HACCP Canada (‘HACCP’) certification. HACCP or ‘Hazard Analysis Critical Control Points’ is a system of food safety and quality control required by federally regulated food manufacturers under the Canadian Food Inspection Agency (‘CFIA’).

In related news, DCCC’s previously announced plans to invest in the Nova Scotia-based raw pet food manufacturer Totally Raw Natural Dog Food Inc. have been canceled and discussions have ended. The Company now plans to build its own Nova Scotia-based facility to manufacture raw and freeze-dried fresh pet food products. Drawing on the success of Mountain Dog as an industry leader in quality manufacturing, the new facility will be equipped with state of the art machinery and operated to CFIA standards with HACCP certification. Completion of the Nova Scotia facility will provide DCCC with manufacturing capacity for raw pet food products in three provinces spanning the Canadian market.

About Dane Creek Capital Corp.
With over 30 years of experience in the pet industry and an extensive network of industry professionals, we offer valuable financial and management support to up-and-coming companies in the companion animal sector through selective, strategic investments. Our investment horizon is long-term, taking into account current trends and changes in pet owner demographics with a current focus on opportunities in sustainable and raw pet food products, alternative models for veterinary care, biotechnology, pet insurance, pet hotels and daycares, and pet funeral and cremation services.

For more information visit www.danecreekcap.com.


Glen Tennison, President & CFO
Dane Creek Capital Corp.
(905) 581.7412

Amanda Zaharchuk, VP Marketing & Communications
Dane Creek Capital Corp.
(289) 814.2495