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Data intelligence startup Tookitaki snags $1 mln seed

Singapore-based data intelligence startup Tookitaki has closed $1 million in seed funding. Jungle Ventures led the round with participation from Rebright Partners and previous backer Blume Ventures.


Data intelligence start up Tookitaki announced today that it has raised $1 million in seed funding led by Singapore based Jungle Ventures. The round was also joined by Japan- Singapore based Rebright Partners and existing investor Blume Ventures.
Headquartered in Singapore, the company is building a consumer insights platform that answers key decisions related to product sales, market share, customer growth, relevant consumer behavior for an enterprise. At present, the company’s clientele spans across e-commerce, travel, classifieds, automobiles and consumer goods. The company’s USP in consumer behavior prediction made them a winner in the Facebook Ads API Hackathon in October 2013.

“We started as an ad tech platform, where we used predictive models on publicly available data to detect attribute that drive consumers to make purchase from paid ads on social and digital,” said, Founder- CEO Abhishek Chatterjee.

“In course of time, we realized that public content is one such data set to build 360 degree consumer behavior mapping; hence the evolution to multi datasets to forecast time-based consumer insights impacting marketing, sales and operations of an enterprise,” adds the CEO.

“One of the most attractive feature in Tookitaki’s platform is the efficacy in identifying consumer preferences moving across the digital world.” – Jaimit Doshi, Head of Marketing and Product at Kotak Securities

With a steady roster of brands in its portfolio, Tookitaki expects to grow use cases for its consumer behavior forecasting technology in coming months. The company will use the capital in extending product R&D and expansion in SEA, Japan and ANZ markets for its SaaS platform.

“We are excited about the potential of Tookitaki’s offering in the marketing & data analytics space. Consumer behavior forecasting is important in responding to strategic and tactical business decisions especially in marketing and sales where enterprises are always looking for new technology to help them better target and engage their customers.

Tookitaki has a strong technology proposition and we look forward to helping them rapidly expand their market footprint across other markets” added Amit Anand Managing Partner of Singapore based Jungle Ventures which has previously led rounds for other India based marketing & analytics ventures such as Pokkt, Zipdial, Mobikon and CrayonData has actively helped them capture customers and partners from South East Asia and other parts of Asia.

“Japan based customers are great prospects for Tookitaki’s products and we are excited to join the round and help the company realize this potential”, concluded Takeshi Ebihara, Founding General Partner at Rebright Partners.

About Tookitaki
“Tookitaki is a Data Intelligence startup focused on consumer behavior discovery and prediction. We are building a SaaS platform for enterprises that provide actionable insights and forecasting solutions on consumer behavior. Our analytics are based on predictive models, which combine multiple data sets to build 360 degree consumer model impacting marketing, sales and operations of an enterprise.”

About Jungle Ventures
Jungle Ventures helps build and grow distruptive startups into category leaders in Asia.
Jungle is reinventing how venture capital is done in Asia with its operations as a service model. Full-time partners at Jungle Ventures work with portfolio companies on marketing and design, product management, engineering and recruiting. These Operating Partners include executives with decades of deep operating experience at global startups such as Google, Facebook and leading tech category leaders in Asia such as Lazada and Komli Media.

Jungle invests across all early stages of startups and has investments in india, Singapore, Indonesia and other hotbeds of entrepreneurial activity in Asia. Jungle’s recent portfolio include companies such as Singapore based Travelmob (acquired by NASDAQ listed HomeAway) and CrayonData, Malaysia based iMoney and CatchThatBus, Thailand based Pomelo Fashion and ShopSpot and India based Pokkt and Zipdial.

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About ReBright Partners
Rebright Partners is a Venture Capital Firm based in Singapore and Tokyo, focuses on seed to early stage Internet & Mobile startups in Southeast Asia, especially six countries: Indonesia, Malaysia, Philippines, Vietnam, Thailand, and Singapore.