Dawn Hudson Joins Parthenon Group

Dawn Hudson has joined strategic advisory The Parthenon Group, as vice chair. She previously was president and CEO of Pepsi Cola, North America. At Parthenon, she will focus on the consumer, retail and sports management sectors.



The Parthenon Group today announced that Dawn Hudson has joined the firm as Vice Chair. Hudson, the former Pepsi-Cola President & CEO, North America, will contribute to all of the firm’s practice areas with a particular focus on to the consumer, retail and sports management offerings.


“We are thrilled to welcome Dawn to Parthenon,” said Bill Achtmeyer, the firm’s Chairman and Managing Partner. “Dawn is one of the best executives in the business, and both our firm and our clients will benefit greatly from her deep industry knowledge, her extensive experience and her savvy judgment.”


Named to Fortune’s “50 Most Powerful Women in Business” list and Forbes “100 Most Powerful Global Women” list, Hudson led PepsiCo’s $6 billion North American beverage business from 2002 – 2007, first as President and later as President and CEO. She was responsible for all aspects of the company’s general management and is widely recognized for expanding the business by significantly accelerating investment in non-carbonated beverages as the soft-drink beverage market flattened.


In particular, she led the acquisition of Izzy Sparkling Juice Company, and created #1 Lipton Green Tea franchise, Sierra Mist lemon-lime trademark, and Amp energy drink, all while continuing to build 16 trademarks including Pepsi, Mountain Dew, Aquafina and Starbucks Frappucino.


“I was attracted to Parthenon because of their unique approach to working with clients,” said Hudson adding that “The firm offers a breadth of experience in delivering strategic insights across multiple industries.” “I was also drawn to the entrepreneurial culture and supportive environment of flexible work schedules,” she said. “Parthenon embraces a well balanced professional lifestyle.”


Prior to being named North American President and CEO, Hudson lead PepsiCo’s Foodservice Unit, and also served as Chief Marketing Officer for the company’s North American division, where she won numerous Effie’s for her Pepsi.com work.


Prior to PepsiCo, Hudson was the Executive Vice President, Sales and Marketing, for Frito-Lay International, where she led advertising and global promotions efforts across 43 countries on all continents. She is widely credited for the consolidation of 40 local potato chip brands into one global “Lays” brand and the successful launch of Doritos.


Inducted into the Advertising Hall of Fame for people under 40, Hudson also worked for a number of leading advertising agencies, including D’Arcy Masius Benton & Bowles, where she was the first female managing director.


Active in non-profit and charitable activities, Hudson is Chair of the Ladies Professional Golf Association (LPGA), the Association of National Advertisers (ANA), and the American Beverage Association. She is also a member of the board of two publicly traded companies, Lowes Companies and Allergan, Inc. Hudson graduated from Dartmouth College in 1979.


About The Parthenon Group

The Parthenon Group is a leading advisory firm focused on strategy consulting with offices in Boston, London, Mumbai, and San Francisco. Since its inception in 1991, the firm has embraced a unique approach to strategic advisory services built on long-term client relationships, a willingness to share risk, an entrepreneurial spirit, and customized insights. This unique approach has established the firm as the strategic advisor of choice for CEOs and business leaders of Global 1000 corporations, high-potential growth companies, private equity firms, educational institutions, and healthcare organizations.