DCA Backs Decipher

Decipher Inc., a Fresno, Calif.-based provider of online survey software, has raised an undisclosed amount of VC funding from DCA Capital Partners.

PRESS RELEASE
DCA Capital Partners, a Roseville-based private equity fund, has announced the closing of its equity capital investment into Decipher, Inc. Decipher, based in Fresno, CA, is a leading provider of online marketing research services to corporations and full-service market research firms across the country. The company specializes in online survey programming, data collection, data processing/reporting and custom technology development.

“Decipher is a market leader in providing customized market research services to high-profile clients operating around the globe and has built a strong reputation for quality in this rapidly expanding market,” says Jeremy Wolfe, a Partner at DCA. “They are highly regarded by customers and competitors alike and continue to develop leading services and tools for the industry. We hope our investment and partnership with the company will accelerate that success.”

The proceeds of the financing will be used primarily to pursue additional growth opportunities as well as further expand the operations and development staff. “We are thrilled to partner with DCA in capitalizing on the exciting growth prospects we see ahead of us,” says Jamin Brazil, Co-CEO of Decipher Inc. “We could not be more energized by the attractive growth opportunites we're seeing in the marketplace and believe this is the right time to raise institutional capital to capitalize on those opportunities,” says Decipher Co-CEO Jayme Plunkett.

Decipher Inc. was first introduced to DCA Capital Partners at the 2006 Central Valley Venture Forum in Fresno, hosted at the Lyles Center for Innovation and Entrepreneurship, where the company won the “Best in Show” competition. “We work to support innovation in the Central Valley region and are excited to see private equity firms like DCA dedicated to investing in and supporting growing companies in Fresno,” says Timothy M. Stearns, Director of the Lyles Center. “DCA's investment in Decipher is another testimony to how promising companies in this region can team up with the right financial partner to help them expand and manage rapid growth.”

The California Central Valley region is an important geographic area for DCA Capital Partners, which provides expansion capital to businesses in underserved markets across Northern and Central California and the Greater Southwest. “Decipher is a perfect example of the world-class talent and businesses being cultivated in this region,” says DCA Partner Curt Rocca, who will also be joining the board of Decipher. “We believe this management team is uniquely suited to drive sustainable growth within the online market research industry and further build upon its competitive positioning.”

DCA's investment will be the first time Decipher has received outside equity financing.

About DCA Capital Partners
DCA Capital Partners is a private equity fund formed to provide expansion capital to growth