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DemandTec Sets IPO Terms

DemandTec Inc., a San Carlos, Calif.-based provider of consumer-centric merchandising software, has set its IPO terms to six million common shares being offered at between $10 and $12 per share. It would have an initial market cap of around $314 million, were it to price at the high end of its range. The company plans to trade on the Nasdaq under ticker symbol DMAC, with Credit Suisse and Morgan Stanley serving as co-lead underwriters. DemandTec has raised around $50 million in total VC funding since 1999, from firms like Crosspoint Venture Partners (34.8% pre-IPO stake), Cargill Ventures (15.9%), Altos Ventures (8.3%) and Athena Technology Ventures. Late last year it acquired TradePoint Solutions Inc., a Pleasanton, Calif.-based provider of online deal management software.