Desi Hits, a San Francisco-based operator of a multimedia South Asian entertainment portal, has raised $5 million in Series B funding. Backers include D.E. Shaw Group, Draper Fisher Jurvetson and Trident Capital.
One year after its launch, Desi Hits! (http://www.desihits.com/) has announced the successful completion of its second round of fundraising, which garnered a further $5 million from Draper Fisher Jurvetson (DFJ), Trident Capital and the D.E. Shaw Group. With its massively popular celebrity interviews, music videos, podcasts and blogs, Desi Hits! has become the South Asian-or “Desi”- pop destination of choice for the world's enormous South Asian (Indian) youth culture.
“In one short year we have also seen the West's interest in
Desi Hits! has an appeal that speaks to a South Asian youth population seeking a combination of Eastern authenticity and
With recent coverage in such publications as The Wall Street Journal, WWD and Vogue
“It's a fantastic time in the world to be Desi,” adds DFJ's Ravi Belani. “The emerging South Asian demographic will experience more significant changes from their parents than any other previous generation. Desi Hits! answers the need for a next generation media platform to address the richer, more cosmopolitan and multimedia needs of the Desi consumer. We are thrilled to back Desi Hits! and think its vision captures the richness, fun and sophistication of this powerful demographic.”
About Desi Hits!
Reflecting the diversity of today's trendsetting South Asian, Desi Hits! spotlights established and emerging talent across music an film. The multimedia site caters to a cosmopolitan online community that craves fresh innovative East/West fusion, and the best from Los Angeles, London, Bollywood and beyond. Streaming music/video and podcasts, blogs and artist profiles, celebrity interviews, lifestyle features, special event listings as well as user-generated shows are all accessible anytime, anywhere. Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a following in more than 68 countries.