Digital Fuel buys First Impression Ironworks

Digital Fuel Capital has acquired Gilbert, Arizona-based First Impression Ironworks, a provider of custom ornamental ironwork.

Digital Fuel Capital has acquired Gilbert, Arizona-based First Impression Ironworks, a provider of custom ornamental ironwork. No financial terms were disclosed. Angle Advisors was the investment banking adviser to FII on the deal. FII was backed by MCM Capital Partners.

PRESS RELEASE

Birmingham, Michigan – June 2, 2021 – Angle Advisors is pleased to announce that Digital Fuel Capital, LLC (“Digital Fuel”) has acquired First Impression Ironworks, Inc. (“FII” or the “Company”), an MCM Capital Partners (“MCM”) portfolio company. Angle Advisors acted as the exclusive investment banking advisor to FII in completing this transaction, which adds to the firm’s recent activity in the home remodeling and services industry, including transactions involving 1-800-Hansons, Apex Energy Solutions, Leaf Home Solutions, Mad City Windows & Baths, Statewide Remodeling, and Titan Home Improvement.

Based in Gilbert, AZ, First Impression Ironworks is a vertically integrated designer, manufacturer and installer of custom ornamental ironwork including decorative security doors, iron entry doors, gates, staircases, rails, and other custom iron products. MCM acquired FII in July 2017 as part of its proactive search for businesses positively affected by the trends in the renovation and remodel market. Industry veteran Mark Baraghimian partnered with MCM and joined as Chief Executive Officer, alongside trusted MCM portfolio company executive Dennis Docherty as Chairman. In partnership with MCM, Mark and Dennis built an exceptional management team, drove operational improvement, implemented a highly effective e-marketing and sales strategy and provided best in class customer service enabling the business to double in size in 3 years. For additional information, please visit https://www.firstimpressionsecuritydoors.com/.

“We couldn’t be more pleased with what the FII team has accomplished during our investment,” stated Bobby Kingsbury, Managing Director at MCM Capital. “The team executed on all fronts, building a foundation for substantial long-term growth. Digital Fuel is partnering with a superb, well rounded team driven to succeed.”

“Angle Advisors did a fantastic job working with us in accomplishing an excellent outcome for our firm and the FII team. We greatly appreciate their experience working with direct-to-consumer residential remodeling businesses, deep relationships throughout the industry, and dedication throughout the process,” commented Kingsbury.

Mark Baraghimian, CEO of FII, added, “First Impression Ironworks is my second partnership with MCM Capital and one that required the strength of our union. Our team is very proud of the outstanding accomplishments we were able to achieve alongside the MCM team and are now excited to be continuing our journey with Digital Fuel and the value they will bring to our continued growth and expansion.”

Digital Fuel Capital is one of the most-active private equity investors in e-commerce businesses. Digital Fuel’s investment strategy is to acquire leaders in defensible e-commerce segments and to support its portfolio companies in optimizing their businesses through a combination of internal resources, collaboration amongst portfolio companies and strategic relationships with best-in-class partners. Digital Fuel’s current portfolio consists of Artifact Uprising, Boutique Brands, BuyAutoParts, Guild Brands, National Tree Company, Outdoor Adventure Brands, Renovation Brands, RugsUSA, and Seattle Coffee Gear. For additional information, please visit www.digitalfuelcapital.com.

Based in Cleveland, OH, MCM Capital is a lower middle market private equity fund focused on acquiring niche manufacturers, value-added distributors and specialty service businesses possessing significant competitive advantages and generating between $2-$8 million in EBITDA. MCM is currently investing out of its third committed fund and actively seeking additional platform and add-on acquisition opportunities. For additional information, please visit www.mcmcapital.com.

Angle Advisors, with offices in the United States, Germany, and China, specializes in mergers and acquisitions and capital raising. The firm’s professionals have completed 236 transactions since 2009 for multinational corporations, privately-held companies, private equity funds, and public sector clients. For additional information, please visit www.angleadvisors.com.