Digital Fuel Capital buys Summit Sports

Digital Fuel Capital has acquired Summit Sports. Financial terms weren’t announced. Bloomfield, Michigan-based Summit is a consumer sporting goods retailer, wholesaler and manufacturer. Jim Johnson and Bob Forbes of Forbes M+A Group advised Summit.


GREENWOOD VILLAGE, Colo., June 10, 2015 /PRNewswire/ — The Forbes M+A Group (, a leading transaction advisory firm, announced the successful acquisition of its client, Summit Sports, Inc., a consumer sporting goods retailer, wholesaler and manufacturer. Summit Sports, based in Bloomfield, Mich., was purchased by Digital Fuel Capital, a private equity group focused on e-commerce and digital marketing investments. The Forbes M+A Group senior advisors, Jim Johnson and Bob Forbes, served as the exclusive financial counsel to Summit Sports for this transaction.
Summit Sports has been in the sporting goods industry since 1990 and was an early pioneer in bring ecommerce to the industry. In addition to its retail stores and wholesale and manufacturing operations, the company owns and operates a number of successful ecommerce websites including,,,, and Initially started as a 9-location Michigan retailer, Summit Sports has expanded to become a predominantly online business known for delivering exceptional customer service, industry expertise and significant value to customers worldwide.
The Forbes M+A Group initially was engaged a few years earlier by Summit Sports to complete a strategic planning exercise, providing valuation and marketability guidance. “The Forbes M+A Group opened my eyes to how the acquisition process worked and the many factors involved in maximizing your business valuation,” said Steve Kopitz, president of Summit Sports. “Bob and Jim spent a significant amount of time helping me prepare for a transaction and, consequently, were able to time the market right to attract a much broader universe of buyers. The best part of working with The Forbes M+A Group advisors was their honest, straightforward approach. I felt they were working for me in all situations, doing what was best for the deal, not just telling me what I wanted to hear.”
The buyer, Digital Fuel Capital, based in Newton, Mass., is an investment firm focused on investing in Internet retail and digital marketing technology and services businesses. Digital Fuel Capital has invested in a number of e-commerce platform companies that are consolidating their respective industries and Summit Sports will be pursuing acquisitions of other leaders in action and outdoor sports.
The Forbes M+A Group specializes in providing senior-level advice to lower and middle market businesses. “Summit Sports is the perfect example of how to correctly prepare for and execute a transaction that met the goals of everyone involved,” said Jim Johnston, managing director at The Forbes M+A Group. “By engaging with us early on, we were able to work together to properly time a transaction, develop a buyer market strategy and growth plan, and then engage multiple industry and financial buyers. The company’s visionary leadership, combined its advanced ecommerce websites, made it possible to find a great buyer match and we are proud to have represented our client’s interests throughout the process.”
About The Forbes M+A Group
The Forbes M+A Group is an award-winning Denver, CO-based mergers and acquisitions advisory firm. The firm serves buyers or sellers in middle-market M&A transactions. It applies meticulous attention to detail in helping business owners develop and execute M&A strategy, acquire companies and partner with investor groups for growth, and maximize value in an eventual exit. Senior advisors at The Forbes M+A Group have more than 150 years of combined experience in transactions across a wide variety of industries. For more information on the company, please visit: or phone 303-770-6017.