Digital Fuel sells Logo Sportswear

Digital Fuel Capital has sold Logo Sportswear to Digital Room. No financial terms were disclosed. Based in Wallingford, Connecticut, Logo Sportswear is a provider of custom apparel to companies and teams.


NEWTON, Mass., Nov. 1, 2018 /PRNewswire/ — Digital Fuel Capital (“Digital Fuel”), a private-equity firm focused on e-commerce businesses, announced today the sale of its portfolio company, Logo Sportswear (“Logo”), to Digital Room, a leading on-line printing solutions company.

Logo Sportswear, headquartered in Wallingford, CT, is a leading online provider of custom apparel to companies and teams. Logo Sportswear is differentiated by its breadth of premium merchandise, its quick-turn in-house production capabilities and its proprietary on-line designer. Digital Fuel acquired Logo Sportswear in 2015 in partnership with Logo management and Gladstone Investment Corporation.

“We have had an extraordinary partnership with Patrick Cerreta (CEO of Logo) Jeff Martin (Vice President of Marketing at Logo) and the rest of the talented team at Logo Sportswear,” said Carson Biederman, President of Digital Fuel Capital. “Under Pat and Jeff’s leadership, the team at Logo has grown the business significantly based upon enhancements to customer experience, marketing optimization and a commitment to operational excellence. We wish them the best in the next chapter of Logo Sportswear’s growth.”

Digital Fuel Capital is one of the most-active private equity investors in e-commerce businesses. Digital Fuel’s investment strategy is to acquire leaders in defensible e-commerce segments and to support its portfolio companies in optimizing customer acquisition, retention, site usability and analytics with a combination of internal resources, collaboration amongst portfolio companies and strategic relationships with best-in-class partners. Digital Fuel’s current portfolio consists of Artful Home, Artifact Uprising, Boutique Brands, BuyAutoParts, Renovation Brands, RugsUSA and Summit Sports. Additional information can be found at