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Dun & Bradstreet acquires Credibility Corp from Great Hill

Great Hill Partners has sold Credibility Corp to Dun & Bradstreet for $320 million. The transaction also includes an additional $30 million providing that “certain performance milestones are met through 2018.” Credibility Corp, which was formed by Great Hill and Jeff Stibel in 2010, is a provider of credit and credibility management solutions. Also, as a result of the deal’s closing, Stibel has been appointed vice chairman of Dun & Bradstreet.


Growth buyout firm Great Hill Partners has sold its portfolio company, Credibility Corp., a leading provider of credit and credibility management solutions, to Dun & Bradstreet, the world’s leading source of commercial data analytics and insight on businesses, for $320 million in cash plus an earnout of up to $30 million if certain performance milestones are met through 2018.

Great Hill formed the company in 2010 in partnership with Jeff Stibel, an accomplished Internet and information services executive, to acquire certain SMB-focused credit monitoring assets from Dun & Bradstreet. Under Great Hill and Stibel’s leadership, Credibility Corp. developed and innovated a suite of freemium and subscription credibility-building products and services; enhanced the Company’s leadership with key senior hires; tripled the employee base; and grew revenue and EBITDA by approximately 200% and 300%, respectively.

Upon closing on May 12, 2015, Stibel assumed the role of Vice Chairman, Dun & Bradstreet.

About Great Hill Partners
Great Hill Partners is a private equity firm that manages more than $3 billion to finance the expansion, recapitalization or acquisition of companies in a wide range of sectors in business-to-business and business-to-consumer industries including software, financial and healthcare technology, media, eCommerce and internet infrastructure. Great Hill targets investments of $25 million to $150 million. For more information, please visit