Earthrise Tries to… Rise

A new venture capital firm called EarthRise Capital is attempting to raise $100 million for its debut vehicle, peHUB has learned. As the name suggests, this is a cleantech effort. Early-stage technologies, rather than later-stage project finance.

The firm’s two principals are Ann Partlow and Jim LoGerfo. Neither have been traditional venture capitalists, but both have extensive experience in the cleantech space. Partlow spent 20 years as a financial advisor and portfolio manager for members of the Rockefeller family. This included management of a the Odyssey Fund, a mission-related vehicle that invested in both public and private companies that addressed key social and environmental issues (including energy and water).

LoGerfo is a veteran Wall Street energy analyst, having formed Bank of America’s energy tech I-banking group.

Partlow told me that the firm will probably add a junior investment pro later this year. She declined to discuss fundraising.