Eckert joins FFL as Operating Partner

Robert Eckert, the former Chairman and CEO of Mattel, has joined FFL as an Operating Partner. Eckert served as CEO of Mattel from 2000 to 2011, and as Chairman from 2000 to 2012. San Francisco-based FFL, a private equity firm, focuses on investments in the middle market.


SAN FRANCISCO—September 25, 2014— FFL, a private equity firm focused on investments in middle market companies, today announced that Robert A. Eckert, former Chairman and Chief Executive Officer of Mattel, Inc., has joined the firm as an Operating Partner.


“Bob is a widely respected executive and consumer products industry veteran with over 35 years of executive experience, and we are thrilled that he will be joining the FFL team to further expand our expertise in the CPG space,” said Tully Friedman, Chairman and CEO of FFL. “We’re confident Bob’s strong track record of driving growth and strengthening operations will help create value at our portfolio companies.”


Eckert most recently served as CEO of Mattel, Inc. from 2000 to 2011, and as Chairman from 2000 to 2012. During his tenure as CEO, Mattel experienced strong growth, improved operating margins, and generated over $8.2 billion of cash flow. Prior to joining Mattel, Eckert was President and CEO of Kraft foods, the largest U.S.-based packaged foods company in the world. Eckert also served as President of Kraft’s Oscar Mayer Foods division and held a variety of other senior level positions.  He currently serves on the Boards of Directors of McDonald’s Corporation, Levi Strauss & Co., and Amgen, Inc.


“FFL’s long-established reputation of backing strong companies and creating further value through enhancing operations makes the firm a great fit for me,” said Mr. Eckert. “I look forward to being part of the FFL team and applying my operational and management experience to help portfolio company executives grow their businesses.”


Eckert received a Bachelor of Science degree in business administration from the University of Arizona and an MBA in marketing and finance from Northwestern University. He is a member of the Eller College National Board of Advisors at the University of Arizona, the J. L. Kellogg Graduate School of Management Global Advisory Board at Northwestern University, and the Board of Governors at Pardee Rand Graduate School.  He also is a member of the World Presidents’ Organization in Los Angeles, a director of the Pacific Council on International Policy, and a trustee of the Haynes Foundation.


About FFL

FFL is a San Francisco-based private equity firm with over $2.5 billion under management that is focused on investing in U.S. middle-market companies. Formed in 1997, FFL’s strategy is to invest in market-leading companies that generate high returns on invested capital and that have strong, defensible competitive positions, attractive growth prospects and outstanding management. Representative investments include: Tempur-Pedic International, Milestone AV Technologies, Korn/Ferry International, and GeoVera Insurance Group. For more information on FFL, visit