Elo Touch Solutions Names Craig Witsoe CEO

Elo Touch Solutions, a company backed by buyout shop the Gores Group, has named Craig Witsoe as its new chief executive. Prior to joining Elo, Witsoe was the president and CEO of Lineage Power, another Gores Group portfolio company. Elo is a supplier of touch-enabled technology.



Elo Touch Solutions, a Gores Group company and premier global supplier of touch-enabled technology, announced today the appointment of Craig A. Witsoe  as Chief Executive Officer.  Witsoe is a proven business leader who has driven growth, profitability, and customer satisfaction in various CEO and other executive positions across multiple global industries.


Prior to joining Elo, Witsoe was the president and CEO of Lineage Power, a Gores Group company and global provider of DC power conversion solutions for mobile internet and cloud computing infrastructure in the telecom industry. Witsoe led a turnaround of the business with sustained profitable growth and industry-leading new product introductions.  The company was acquired by GE Energy in 2011 and is now known as GE Power Electronics.


Previously, Witsoe served as president and chief executive officer of Abound Solar, a manufacturer of thin film solar panels; and Tyden Group, a leading producer of lasers for product identification and cargo security technology. Prior to this, Witsoe spent 15 years as an executive at General Electric, where he served as president and general manager of the GE Specialty Film and Sheet business headquartered in the Netherlands. Under his leadership, GE Specialty Film and Sheet launched multiple innovative technology platforms which delivered double digit growth in LCD display films and high heat electronics films. Witsoe also served as president of GE Lighting & Appliances Asia-Pacific, based in Shanghai, China, achieving GE’s first profitable operations in all countries by streamlining operations and introducing multiple new product, technology, and branding initiatives.


“We are delighted to have Craig join the Elo team and believe that his customer focus, strong technology background, and business acumen will be a catalyst for our future success,” said Jonathan Huberman, chairman of Elo’s board of directors. “Craig’s enthusiasm and energy combined with his ability to motivate high performance teams, strategic sense, and operations rigor will help take Elo to the next level as a market leader in touch solutions technology,” continued Huberman.


“I am very excited to join the Elo team and partner with the Gores Group again,” stated Witsoe. “Elo’s solid reputation for high quality and innovative products with strong customer service provides a great foundation from which to build even more capabilities for our customers. I look forward to working with the talented and dedicated Elo employees to expand our market leadership.”


Witsoe earned his master’s degree in business administration and engineering management from Northwestern University’s Kellogg School of Management. He received his bachelor’s degree in mechanical engineering from the University of Illinois, Champaign-Urbana.  Witsoe will be relocating with his family to Silicon Valley.


About Elo Touch Solutions


Elo Touch Solutions is a leading global supplier of touch-enabled products and solutions. The Elo portfolio encompasses the broadest selection of touchscreen components, touch monitors, and all-in-one touch computers for the demanding requirements of diverse markets and applications, including gaming machines, hospitality systems, industrial automation, interactive kiosks, medical devices, office equipment, point of sale terminals, retail display, and transportation dashboard applications.  Since Elo founders pioneered the touchscreen over 40 years ago, Elo touchscreens have consistently delivered one common, powerful result ‑ advanced computer technology simplified through touch. For more information, visit www.elotouch.com.


About The Gores Group LLC


The Gores Group, LLC is a global investment firm focused on acquiring controlling interests in mature and growing businesses which can benefit from the firm’s operating experience and flexible capital base. The firm combines the operational expertise and detailed due diligence capabilities of a strategic buyer with the seasoned M&A team of a traditional financial buyer. The Gores Group, which was founded in 1987 by Alec E. Gores, has become a leading investor having demonstrated over time a reliable track record of creating substantial value in its portfolio companies alongside management.  Headquartered in Los Angeles, the Gores Group maintains offices in Boulder, CO, and London.