EMN8 Buys Snapfinger and Raises $50 Mln

EMN8, a digital ordering platform for the quick service restaurant sector, said on Wednesday that it has acquired Snapfinger, which specializes in remote ordering for the casual dining industry. No financial terms were disclosed. Also, EMN8 has raised $50 million in a round of funding led by Sid R. Bass Associates with participation by Allegis Capital and a number of unidentified individual investors with restaurant and technology expertise.


Los Angeles – June 26, 2013 – EMN8, Inc., the leader in digital ordering and engagement platforms for the quick service restaurant industry has acquired Snapfinger, Inc., the leader in remote ordering platforms for the casual dining industry. EMN8 has raised $50MM to expand its ordering and one-to-one marketing platform, acquire Snapfinger, and accelerate growth domestically and internationally. The company’s growth funding was led by Sid R. Bass Associates with participation by Allegis Capital and a number of individual investors with deep restaurant and technology expertise. Terms of the acquisition were not disclosed.
“This highly complementary acquisition results in a company with over 40 marquee multi-unit restaurant chains as customers, over 12,000 restaurants on our ordering and engagement platform and over $275 million in revenues generated for our customers in the past year alone,” said Perse Faily, EMN8’s CEO. “We have been committed to delivering best-in-class solutions that seamlessly marry digital ordering, branded user experiences and one-to-one marketing to enable restaurant chains to drive revenues, maximize product mix and margins and drive repeat purchase, loyalty and guest engagement. We could not have chosen a better partner than Snapfinger in doing so.”
The combined company brings to market the most complete suite of product and services for multi-channel ordering and engagement in restaurants, including online, mobile, tablet, kiosk, group and call center ordering; loyalty; customer relationship management through email and mobile marketing; analytics; mobile self-checkout; and a range of services.
Key benefits to restaurant chains include:
Complete Innovative Platform. An enterprise-class platform enabling customers to start with any component, seamlessly integrate additional components and scale to meet demand.
Size and Scale. Company delivering solutions to many of top fifty quick service and casual dining restaurant chains. More than 30 million point-of-sale integrated digital orders to date and growing rapidly. Proven ability in implementing globally.
Enterprise Class Technology. Platform with integrations to 15 major point-of-sale systems, representing more than 90 percent coverage of quick service and casual dining restaurants, and 19 payment processors. High availability and redundancy for mission critical applications.
Guest-Centric Gurus. Access to team with big brand experience award winning user interface and user experience expertise and proven ability to generate actionable customer insights.
“EMN8 and Snapfinger have the same vision for a unified platform that enables restaurants to fully engage with their guests, understand their preferences and ordering histories and deliver a personalized experience,” stated Jim Garrett, Snapfinger’s CEO. “We are redefining the way that restaurants engage with and market to their guests.”
Perse Faily will continue her role as Chief Executive Officer of the combined company, which is expected to debut a new name in the coming weeks. The core leadership team from Snapfinger is joining the EMN8 executive team. In particular, Jim Garrett will become Executive Vice President and Chief Revenue Officer of the company. The combined company’s management represents executives with deep expertise in multi-unit restaurants, direct marketing and enterprise technologies.
About EMN8
EMN8 Inc. designs, builds and delivers digital ordering and engagement platforms for the restaurant industry. The company’s digital solutions impact its customers’ bottom line while delivering operational efficiencies. By providing a variety of services, multi-unit and franchise brands have the ability to integrate across a multitude of point-of-sale technology with EMN8’s multichannel ordering platform. Additionally, the company provides its customers with the ability to increase brand engagement through tools such as customer relationship management, direct-to-consumer marketing capabilities and loyalty programs. EMN8 currently supports tens of millions of guest transactions for global and regional restaurants brands. For more information, visit www.emn8.com.