Engagor Raises $2.6M for Social Media Monitoring and Analytics

Engagor, a provider of a platform for monitoring social media and customer engagement, has raised a $2.6 million Series A funding round led by Hummingbird Ventures. The company, based in Ghent, Belgium, is also opening an office in San Francisco.

The full announcement is below:

Engagor Launches in the U.S., Secures $2.6 Million in Funding

SAN FRANCISCO – August 6, 2013 – Engagor, the most comprehensive platform for real-time customer engagement, social media monitoring and analytics, today announced its expansion into the U.S. Engagor has secured $2.6 million in a Series A funding round led by Hummingbird Ventures and launched its new Team Performance metrics. Steven Reading, former co-founder of Dogster, will anchor the company’s new San Francisco office as VP of North America Sales.

Brands and enterprises no longer have to think about managing their social presence in different silos. Engagor’s integrated platform combines social analytics, engagement, CRM and team management to provide a one-stop-shop for all social needs.

“It’s no longer enough to just listen to and analyze the social conversations around your brand. Companies have to engage and respond to stay connected to their customers and provide real value,” said Folke Lemaitre, founder and CEO of Engagor. “Customers are constantly talking about brands on the social Web, and it’s challenging for large enterprises to keep track of it all. Customers not only expect brands to respond to their questions, they also want to engage in real conversations. Engagor’s powerful tool helps social media teams manage these conversations, reply to customers’ questions and engage with their social audience.”

Engagor monitors millions of sources across the social Web, in more than 180 languages, to track all relevant conversations about brands, products, competitors and industries. Powerful analytics provide precise reports on the performance of a company’s online reputation, customer engagement, social campaigns, social profiles and more. Engagor makes it easy for social media teams to engage with social audiences through real-time workflow capabilities, built-in social CRM and team collaboration tools.

“Engagor is the next generation social media engagement tool and we are proud to invest in the company,” said Frank Maene, lead investor, Hummingbird Ventures. “We were impressed by the breadth and depth of the product and the range of large customers on the platform. Companies like PepsiCo, Volvo, McDonald’s and IKEA are using Engagor to engage with their customers in a structured real-time manner, even with large teams of 20 people and more. Thanks to Engagor these companies can manage thousands of social conversations on a daily basis.”

“We use Engagor for social media analysis and engagement on behalf of several of our clients, including Ace Hardware, Lance Snacks and Treasury Wine Estates,” said Hal Thomas, senior content manager of BFG Communications. “It has quickly become an indispensable tool and we are very pleased with its performance.”

Engagor also announced new Team Performance metrics to provide insight into internal and external team performance. The new feature offers both activity and team statistics that details insights into the performance activity of social media teams. Team performance keeps track of cases resolved, resolve time, response time, replies per team member, actions performed and more.

About Engagor
Engagor is the most comprehensive platform for real-time customer engagement. It provides brands and enterprises with a powerful tool to monitor and analyze their social channels in order to efficiently engage with customers. Engagor monitors millions of sources across the social Web in over 180 languages to track all relevant conversations about brands, products, competitors and industries. The platform also allows companies to manage social media teams with insight into team performance. Engagor has offices in San Francisco, California and Ghent, Belgium. It has received investments from Hummingbird Ventures, Strike4 and Chronos Financial. For more information, visit www.engagor.com.

About Hummingbird Ventures
Hummingbird Ventures is a venture capital fund that focuses on fast-growing companies in the technology and internet sectors. The fund has offices in Antwerp, London and Istanbul.
For more information, visit www.hummingbird-ventures.com.