Episerver, a portfolio company of Accel-KKR, has acquired Optivo Gmbh and Peerius, in separate transactions. Financial terms of either deal wasn’t announced. Optivo is a European technology provider for e-mail marketing and omni-channel campaign management. Peerius, of London, provides omnichannel personalization software.
IRVINE, Calif. and BERLIN, Germany October 4, 2016 — Episerver™, a provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today announced the acquisition of Optivo, a provider of omnichannel campaign management and customer intelligence solutions.
Leveraging Optivo’s omnichannel campaign management capabilities, Episerver customers can now create and execute more contextually relevant customer interactions across channels, ensuring that the right message is sent to the right customer when and where it should. With the addition of Optivo, digital marketing and commerce professionals using Episerver can now manage and optimize the way customers respond to their campaigns across channels, by simultaneously tracking and predicting their behavior. In doing so, Episerver customers can achieve continuous one-to-one engagement.
“The acquisition of Optivo, which has emerged as a true visionary in terms of real-time customer interaction across channels from a history of dependable and scalable email marketing, is an essential next phase for the Episerver Digital Experience Cloud™ platform,” said Mark Duffell, President and CEO of Episerver. “Not only will Optivo help our customers envisage and then execute their marketing and merchandising strategies faster and more effectively, it also elevates the customer journey to the next level to help organizations attract, engage, convert and care for customers in real-time.”
This announcement comes on the heels of Episerver’s acquisition of Peerius, an enterprise provider of intelligent omnichannel personalization in the cloud. That acquisition advanced Episerver’s vision for autonomous personalization, empowering brands to anticipate behavior and intent in order to engage one-to-one with customers across channels, and to engage anonymous visitors through personification.
Episerver expects Optivo’s multidimensional segmentation and event triggering to complement Peerius’ machine learning-based predictive analytics and real-time decisioning. Simultaneously, Optivo will significantly enhance Episerver’s omnichannel campaign management and email marketing capabilities. Completing the picture, Episerver’s content management, commerce, social and mobile marketing strengths will combine with Optivo to truly enable omnichannel immersive experiences.
“We are delighted that Optivo will become a key part of Episerver’s Digital Experience Cloud, which correspondingly complements our omnichannel and email marketing solutions perfectly,” said Dr. Rainer Brosch, CEO of Optivo. “We will retain our core strength and focus for the benefit of our customers, and yet be in a position to act even more globally in the future. Together, we expect to accelerate our market presence and reach through Episerver’s extensive global footprint, large customer base and comprehensive partner ecosystem.”
The acquisition addresses marketers’ greatest needs. According to a recent survey by Forrester, 52 percent of marketers cited understanding customer behavior across channels and devices as the biggest challenge they expected to face in the next two years. Survey respondents also noted as important increasing or enhancing customer engagement, education or loyalty (38%), integrating online and offline interactions (38%), and attributing marketing performance across interactions (40%)t.
The newly acquired entity will continue existing operations as Optivo, an Episerver company, while providing infrastructure for Episerver’s continuing expansion into the DACH region, and Optivo managing directors Dr. Rainer Brosch and Thomas Diezmann will remain in their current roles.
For more information about Episerver, visit www.episerver.com
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, Germany, The Netherlands, Norway, Poland, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit www.episerver.com
As a global leader in omnichannel campaign management and email marketing solutions, Optivo helps brands engage one-to-one in real time with their customers across all channels. Optivo’s omnichannel solutions and services empower marketers to create, orchestrate, execute and measure campaigns based on a rich and continual dialogue with customers via email, print, push, SMS, fax, web and beyond. By delivering contextually relevant customer experiences continuously via multi-dimensional segmentation, Optivo clients increase effectiveness of campaigns, conversions and sales while building a foundation for long term customer loyalty. Trusted by leading brands, Optivo – an Episerver Company, partners with organizations like Accor, Air Berlin, Babbel, Best Western, Bosch, Deutsche Bahn, Henkel, HolidayCheck, InnoGames, Jack Wolfskin, Olympus, PAYBACK, QVC, TUI, WWF, and Zooplus to deliver outstanding results worldwide. For more information visit www.optivo.com
The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016, Forrester Research, Inc., May 31, 2016
EPISERVER ACQUIRES OMNICHANNEL PERSONALIZATION VENDOR PEERIUS
IRVINE, CA and LONDON, UK, AUGUST 31, 2016 — Episerver™, a global provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud, today announced its acquisition of Peerius, a leading provider of intelligent omnichannel personalization in the cloud, accelerating the third wave of smart personalization technology called “autonomous personalization.”
The move adds Peerius’ industry-leading smart personalization technology to the Episerver Digital Experience Cloud™, resulting in the most comprehensive digital experience platform in the cloud today. This enables Episerver’s vision for autonomous personalization, whereby marketers and merchandizers are supported in real-time by predictive and adaptive analytics that apply machine learning to big data. The result not only anticipates behavior and customer intent, but also automates the delivery of better online experiences and highly individualized interactions.
“The acquisition of Peerius is proof positive that Episerver is providing our customers with additional value on top of our core digital marketing, commerce and content management platform,” said Mark Duffell, president and CEO of Episerver. “Peerius effectively supercharges the Episerver Digital Experience Cloud’s ability to help organizations deliver standout experiences for their customers wherever they engage by injecting real-time, smart personalization into every use case.”
The acquisition adds Peerius’ intelligent context capabilities to Episerver’s existing content, commerce and connectivity value proposition, creating an opportunity for e-commerce and digital engagement professionals to make one-to-one engagement a reality. The addition of Peerius, who drives significant additional omnichannel revenue for its customers each year means that Episerver now influences some $18B in annual digital commerce revenue today.
“We are incredibly excited about the opportunity to grow our market presence worldwide through Episerver’s comprehensive global infrastructure, cloud and marketing prowess and extensive partner network,” said Roger Brown, CEO of Peerius. “Joining Episerver not only accelerates Peerius’ product roadmap in areas like enterprise search for our business-to-consumer (B2C) and retail customers but also our move into the much larger direct-to-consumer (D2C) and business-to-business (B2B) commerce segments where Episerver has a solid and growing footprint.”
Because 75 percent of firms engaged in personalization now consider individualized content a higher priority than product offers and promotions (55%) and recommendations (49%) across channels, the Episerver-Peerius combination addresses the industry’s need for smart content personalization. As further proof that the next generation of personalization technology is on its way, the acquisition opens the door for companies to leverage predictive and adaptive analytics to personalize digital experiences for both anonymous and authenticated visitors across transactional and interactional activities alike.
The entity will continue operations as Peerius, an Episerver Company, and Peerius CEO Roger Brown will remain in his current role, reporting to Mark Duffell, Episerver President and CEO.
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Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visitwww.Episerver.com.
As a global leader in intelligent personalization solutions, Peerius helps brands engage one-to-one in real time with their customers across all channels. Its SMART suite of personalization tools tailors each step of the customer journey to create a richer experience for customers while having a positive impact on the bottom line. Benchmarking against Peerius’ Customer Value Index, clients can surpass industry engagement across channels, from online to catalogs to in-store. Trusted by leading brands, Peerius – an Episerver Company, partners with organizations like Homebase, Tommy Hilfiger, Topshop, Uniqlo, Sainsbury’s, Superdrug, Superdry, Globetrotter, and The White Company to deliver outstanding results worldwide. For more information visit www.Peerius.com.