Eurazeo has invested $60 million in Pat McGrath Labs, a makeup brand. The capital infusion will be used to help Pat McGrath Labs expand its distribution in the U.S.
NEW YORK–(BUSINESS WIRE)–Eurazeo Brands has made an investment in Pat McGrath Labs, the iconic makeup brand created by Pat McGrath, the number one makeup artist in the world. Eurazeo, a leading global investment company with ~€16 billion of assets under management, joins ONE Luxury Group, a dedicated luxury investment fund, as minority shareholders in the company. Eurazeo’s total investment is $60 million, bringing total external funding to date to $88 million. The new capital will help Pat McGrath Labs build on its incredible success and enable the company to further expand its distribution in the U.S., as well as meet increasing demand worldwide. Additional terms of the deal were not disclosed.
Founded by McGrath in 2016, Pat McGrath Labs quickly revolutionized modern beauty through its must-have, straight-from-the-runway makeup experience. In its early days, products such as Pat McGrath Labs’ brilliant Gold 001, which sold out in less than six minutes, captured the imagination and attention of the industry, making it one of the most talked-about beauty launches. In the fall of 2017, Pat McGrath Labs debuted its core collection of makeup on patmcgrath.com and at select Sephora locations in North America. The highly anticipated launch generated incredible media attention and captivated consumers with some of the most unique and coveted makeup ever made available to the public. This fall will see the introduction of new product categories to complement the brand’s best-selling lipsticks, eyeliners and eyeshadows.
Pat McGrath Labs has reached top selling SKU status at Sephora with various hit products and was also voted the number one most engaged beauty brand in a Facebook survey of 500 top beauty brands. Pat McGrath Labs has already garnered over 30 billion media impressions since launch.
On creating Pat McGrath Labs and partnering with Eurazeo Brands, McGrath said: “It has always been my dream to create an iconic beauty brand that goes beyond the usual limitations, that lives outside the parameters of what is expected. I am thrilled to be working with the unique and expert team at Eurazeo Brands.”
“We are honored to be working with Pat, whose vision, talent and trailblazing history in the beauty industry have set Pat McGrath Labs up to be one of the most authentic and innovative makeup brands to ever come to market,” said Jill Granoff, CEO of Eurazeo Brands. “We’re excited to combine our experience of building global beauty and fashion brands with Pat and her team’s unmatched creativity and passion.” Granoff has also had a successful career in beauty and fashion, including 10 years in senior leadership roles at Estée Lauder and seven years at Victoria’s Secret Beauty, where she helped to double sales from $500 million to $1 billion and launched the brand internationally during her tenure as President and Chief Operating Officer.
Virginie Morgon, CEO of Eurazeo, added, “We look forward to joining Pat McGrath Labs on its global journey to reach millions of new consumers who have followed the brand for years. We love to partner with brilliant entrepreneurs like Pat and believe this investment will be a success.”
About Pat McGrath
Pat McGrath is an incomparable beauty trendsetter, having inspired and created the most ground-breaking and celebrated makeup looks of the 21st century. Named “the most influential make-up artist in the world” by Vogue, McGrath curates and creates the makeup looks for the couture and prêt-a-porter runway shows of the leading luxury fashion houses, including Prada, Louis Vuitton, Versace, Givenchy, Maison Margiela, Valentino and many others.
McGrath created the makeup looks for every Vogue Italia cover for more than 10 years, working with legendary photographer Steven Meisel, as well as for countless other covers, editorials, and campaigns for the world’s pre-eminent publications and luxury brands. McGrath is Beauty Editor-at-Large for British Vogue. McGrath is also the creative force behind top international makeup brands, including Giorgio Armani cosmetics, Gucci Beauty, Dolce & Gabbana: The Makeup, and as former global creative director of P&G Beauty, successfully transformed P&G Beauty into a leading player in luxury color cosmetics.
McGrath was honored by Her Majesty Queen Elizabeth II for services to fashion and beauty and has been designated a Member of the Order of the British Empire.
About Eurazeo Brands
Eurazeo Brands aims to invest a total of $800 million in high potential U.S. and European consumer companies with differentiated brands across a wide range of verticals including beauty, fashion, home, wellness, leisure and food. Eurazeo Brands partners with visionary founders and strong management teams to drive value creation by leveraging Eurazeo’s brand building and operating expertise, as well as its global network, with offices across four continents.
With a diversified portfolio of approximately €16 billion in assets under management, including €10 billion from third parties, Eurazeo is a leading global investment company with offices in Paris and Luxembourg, New York, Shanghai and Sao Paulo. Its purpose and mission is to identify, accelerate and enhance the transformation potential of the companies in which it invests. The firm covers most private equity segments through its five investment divisions – Eurazeo Capital, Eurazeo Croissance, Eurazeo PME, Eurazeo Patrimoine and Eurazeo Brands – and through three Idinvest business divisions: Venture Capital, Private Debt and Dedicated Portfolio & Funds. Its solid institutional and family shareholder base, robust financial structure free of structural debt, and flexible investment horizon enable Eurazeo to support its companies over the long term. As a global long-term shareholder, the firm offers deep sector expertise, a gateway to global markets, and a stable foothold for transformational growth to the companies it supports.
Eurazeo is listed on Euronext Paris.
ISIN: FR0000121121 – Bloomberg: RF FP – Reuters: EURA.PA
About ONE Luxury Group
ONE Luxury Group is an investment fund focused on disruptive consumer and retail luxury businesses that combine both traditional and new communication and retail distribution models. ONE Luxury’s mission is to help build luxury brands that embrace new models of communication and customer acquisition whilst combining the best of traditional and online retail.