Experian Marketing Services Acquires Conversen

Experian Marketing Services, a provider of data, analytics and marketing technologies, has acquired Conversen. Conversen is a developer of management technologies that enable marketers to create cross‐channel conversations through mobile, web, social, email and traditional channels. Independent investment bank, The Jordan, Edmiston Group of New York represented Conversen in this transaction and acted as its exclusive financial advisor.

PRESS RELEASE

Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced it has acquired Conversen. Conversen is a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross‐channel conversations through mobile, Web, social, email and traditional channels.
The Jordan, Edmiston Group, Inc. of New York, NY, the leading independent investment bank for the media, information, marketing services, and technology sectors, represented Conversen in this transaction and acted as its exclusive financial advisor.
To encourage advocacy and deepen customer loyalty, marketers are quickly moving away from channel marketing and are focusing on implementing coordinated, personable and highly relevant data‐driven conversations. The acquisition of this industry‐leading campaign management technology further strengthens Experian Marketing Services’ integrated marketing suite and provides even more flexibility, efficiency and precision to clients’ engagement strategies.
“As the complexity and demand for more data‐driven marketing grows, it’s paramount that Experian Marketing Services stays ahead of these shifts and continues to offer an intuitive, flexible product set that enables clients to engage in consistent, meaningful dialogues with their customers across all relevant channels,” said Matt Seeley, president, Experian Marketing Services. “The acquisition of Conversen aligns with our commitment to invest aggressively in cross‐channel marketing and complements our powerful suite of customer‐centric marketing services that better connect our clients with their customers. We fully expect this acquisition to have a tremendous and immediate, positive impact on our clients’ programs.”
Philip Chischportich of Conversen added, “Our mutual high regard for — and focus on — our clients, along with Experian Marketing Services’ global scale, deep roots in direct‐to‐consumer marketing and diverse industry experience, made this a win‐win for both organizations and our clients. Experian Marketing Services has a proven track record of developing and acquiring innovative technologies, leveraging emerging channel preferences and maximizing return on investment for its high‐performing marketing clients. This strategic business approach matches our growth plans, and we’re thrilled about becoming part of their team.”
About Experian Marketing Services
Experian Marketing Services delivers best‐in‐breed customer data and insight, digital‐marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit
About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

About Conversen
Burlington MA‐based Conversen, Inc. is a SaaS marketing technology company with a proprietary platform designed to help marketers plan, execute, optimize and manage multi‐stage, multi‐channel marketing interactions. Supporting output in all channels, (email, web, social, mobile, digital print, variable data and variable XML), Conversen’s technology is changing the way marketing campaign production happens, cutting both time and expense from a process that more traditionally involved multiple tools. For more information, visit w
About The Jordan, Edmiston Group, Inc.
The Jordan, Edmiston Group, Inc. (JEGI) of New York, NY is the leading provider of independent investment banking services for the media, information, marketing services and technology sectors. Since 1987, JEGI has completed more than 500 high‐profile M&A transactions for global corporations; middle‐ market and emerging companies; entrepreneurial owners; and private equity and venture capital firms.