Experian Marketing Services, a provider of data, analytics and marketing technologies, has acquired Conversen. Conversen is a developer of management technologies that enable marketers to create crossâchannel conversations through mobile, web, social, email and traditional channels. Independent investment bank, The Jordan, Edmiston Group of New York represented Conversen in this transaction and acted as its exclusive financial advisor.
PRESS RELEASE
Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced it has acquired Conversen. Conversen is a pioneer in developing interaction management technologies that enable marketers to create fully integrated, crossâchannel conversations through mobile, Web, social, email and traditional channels.
The Jordan, Edmiston Group, Inc. of New York, NY, the leading independent investment bank for the media, information, marketing services, and technology sectors, represented Conversen in this transaction and acted as its exclusive financial advisor.
To encourage advocacy and deepen customer loyalty, marketers are quickly moving away from channel marketing and are focusing on implementing coordinated, personable and highly relevant dataâdriven conversations. The acquisition of this industryâleading campaign management technology further strengthens Experian Marketing Servicesâ integrated marketing suite and provides even more flexibility, efficiency and precision to clientsâ engagement strategies.
âAs the complexity and demand for more dataâdriven marketing grows, itâs paramount that Experian Marketing Services stays ahead of these shifts and continues to offer an intuitive, flexible product set that enables clients to engage in consistent, meaningful dialogues with their customers across all relevant channels,â said Matt Seeley, president, Experian Marketing Services. âThe acquisition of Conversen aligns with our commitment to invest aggressively in crossâchannel marketing and complements our powerful suite of customerâcentric marketing services that better connect our clients with their customers. We fully expect this acquisition to have a tremendous and immediate, positive impact on our clientsâ programs.â
Philip Chischportich of Conversen added, âOur mutual high regard for â and focus on â our clients, along with Experian Marketing Servicesâ global scale, deep roots in directâtoâconsumer marketing and diverse industry experience, made this a winâwin for both organizations and our clients. Experian Marketing Services has a proven track record of developing and acquiring innovative technologies, leveraging emerging channel preferences and maximizing return on investment for its highâperforming marketing clients. This strategic business approach matches our growth plans, and weâre thrilled about becoming part of their team.â
About Experian Marketing Services
Experian Marketing Services delivers bestâinâbreed customer data and insight, digitalâmarketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit
About Experian
ExperianÂŽ is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and SĂŁo Paulo, Brazil.
About Conversen
Burlington MAâbased Conversen, Inc. is a SaaS marketing technology company with a proprietary platform designed to help marketers plan, execute, optimize and manage multiâstage, multiâchannel marketing interactions. Supporting output in all channels, (email, web, social, mobile, digital print, variable data and variable XML), Conversenâs technology is changing the way marketing campaign production happens, cutting both time and expense from a process that more traditionally involved multiple tools. For more information, visit w
About The Jordan, Edmiston Group, Inc.
The Jordan, Edmiston Group, Inc. (JEGI) of New York, NY is the leading provider of independent investment banking services for the media, information, marketing services and technology sectors. Since 1987, JEGI has completed more than 500 highâprofile M&A transactions for global corporations; middleâ market and emerging companies; entrepreneurial owners; and private equity and venture capital firms.