Exponent buys Leisure Pass

Exponent Private Equity has acquired Leisure Pass, a city attraction pass provider. The seller was Primary Capital. No financial terms were disclosed. Harris Williams & Co was the financial adviser to Leisure Pass on the deal.


LONDON–(BUSINESS WIRE)–Harris Williams & Co. Ltd, a preeminent middle market investment bank focused on the advisory needs of clients worldwide, announces the sale of The Leisure Pass Group Holdings Ltd. (Leisure Pass) to Exponent Private Equity (Exponent). Leisure Pass is a leading city attraction pass provider with operations in 19 major international cities across Europe and North America. Harris Williams & Co. served as the exclusive financial advisor to Leisure Pass, a portfolio company of Primary Capital (Primary). The transaction was led by Thierry Monjauze, Will Bain and Sylvain Noblet of Harris Williams & Co.’s London office, with the support of Michael Wilkins of the firm’s San Francisco office.

“Since its inception, Leisure Pass has revolutionized the sightseeing experience for millions of tourists worldwide, delivering exceptional value for both tourists and attractions,” said Thierry Monjauze, a managing director in Harris Williams & Co.’s Technology, Media & Telecom (TMT) Group. “We look forward to watching the continued growth and development of the company as it enters this new and exciting phase.”

Will Bain, a director in the firm’s Consumer Group added, “The team at Leisure Pass has built a fantastic business and has had considerable success scaling the company’s model internationally. Under Primary’s ownership the company has more than doubled revenue and nearly tripled its EBITDA. We have thoroughly enjoyed working with both Primary and Leisure Pass on this transaction and we wish the team all the very best for the future under Exponent’s ownership.”

Leisure Pass is a leading global interface between tourists and attractions, facilitating the sightseeing experience for millions of customers each year. The company packages together a large number of city attractions into a pass which entitles the pass holder access to attractions over a defined period of time. This pass provides customers with cost savings against published gate prices, convenience, fast-track entry plus additional benefits including guidebooks and concierge services. Founded in 1999 and based in London, Leisure Pass processes more than £1.5 million passes per annum.

Primary is a leading provider of private equity finance for UK based growth companies valued between £20 million and £100 million. It invests in a broad range of sectors with particular experience in consumer, leisure, business and support services, TMT and industrial products/services. It is currently investing from its fourth fund, with commitments totaling £227.5 million.

Exponent is a private equity firm investing in UK and Ireland headquartered businesses with enterprise values between £75 million and £350 million. Its team, which has over 170 years of collective experience, invests in businesses across a broad range of sectors, including consumer, industrials, education and services. Exponent is currently investing from its third fund, with commitments totaling £1 billion, raised in 2015.

Harris Williams & Co. (www.harriswilliams.com), a member of The PNC Financial Services Group, Inc. (NYSE:PNC), is a preeminent middle market investment bank focused on the advisory needs of clients worldwide. The firm has deep industry knowledge, global transaction expertise and an unwavering commitment to excellence. Harris Williams & Co. provides sell-side and acquisition advisory, restructuring advisory, board advisory, private placements and capital markets advisory services.

Harris Williams & Co.’s TMT Group advises leading private and public companies, entrepreneurs, private equity firms and venture capital firms on mergers and acquisitions and capital-raising transactions worldwide. The TMT Group has deep domain expertise in the Software/SaaS and Internet & Digital Media segments, with particular emphasis on specific verticals including education, energy technology, fintech, public sector and supply chain/logistics and has a dedicated healthcare technology (HCIT) practice. Across verticals it also advises technology services and networking solutions businesses. For more information on the TMT Group and its recent transactions, visit the TMT Group’s section of the Harris Williams & Co. website.

Harris Williams & Co.’s Consumer Group has completed more than 50 transactions in recent years across a variety of verticals, including branded consumer products and travel; consumer services; food, beverage and agribusiness; and restaurant and retail. For more information on Harris Williams & Co.’s Consumer Group and other recent transactions, visit the Consumer Group’s section of the Harris Williams & Co. website.

Investment banking services are provided by Harris Williams LLC, a registered broker-dealer and member of FINRA and SIPC, and Harris Williams & Co. Ltd, which is private limited company incorporated under English law with its registered office at 5th Floor, 6 St. Andrew Street, London EC4A 3AE, UK, registered with the Registrar of Companies for England and Wales (registration number 7078852). Harris Williams & Co. Ltd is authorized and regulated by the Financial Conduct Authority. Harris Williams & Co. is a trade name under which Harris Williams LLC and Harris Williams & Co. Ltd conduct business.