Eyeblaster Inc., a New York-based provider of digital marketing services and technology, has filed for a $115 million IPO. It plans to trade on the Nasdaq under ticker symbol EYEB, with Lehman Brothers and Deutsche Bank serving as co-lead underwriters.
The company raised $30 million in second-round funding last year from individuals Eli Barkat (managing director of BRM Capital), Jonathan Kolber and board member Guy Gamzu. Insight Venture Partners had led the company's Series A round in 2003, but did not participate on the Series B. It retained a minority position. Sycamore Technology Ventures is also listed as a shareholder.