Fahrenheit 212 Forms Partnership With Catterton Partners

Fahrenheit 212 signed an exclusive partnership with Catterton Partners, a Greenwich, Conn.-based private equity firm. Fahrenheit 212 will work with a number of Catterton’s portfolio companies to help the investments’growth potential. Fahrenheit 212 is a consulting firm based in New York.

PRESS RELEASE
Innovation consultancy Fahrenheit 212 today announced that it has signed an exclusive partnership with Catterton Partners, the leading consumer-focused private equity firm in North America. Under this agreement, Fahrenheit 212 will work with a number of Catterton’s portfolio companies on innovation initiatives to help maximize growth potential.

Fahrenheit 212 is a leading innovation consultancy that catalyzes top-line growth through the creation and commercialization of new products, services, brands and businesses. Founded in 2005, Fahrenheit 212 has differentiated itself in the marketplace through its focus on breakthrough, transformational ideas and results-oriented business model. The consultancy has worked with Fortune 500 companies across the globe, including consumer brands such as Coca-Cola, Best Buy, Campbell’s, Hershey, LG Electronics, Nestlé, Nutrisystem and Samsung Electronics.

“We are thrilled to bring our unique capability to bear in concert with the highly respected and forward-looking team at Catterton Partners, the leading private equity firm in the consumer sector,” said Geoff Vuleta, CEO of Fahrenheit 212. “While the companies in Catterton’s portfolio are already growing nearly 50% per annum, we are confident that we can work together to uncover additional profitable top-line growth opportunities through innovation – developing new products, brands and businesses – that will add even more value across Catterton’s portfolio. And, given our mutual philosophy that both risks and rewards are to be shared, our businesses are perfectly aligned to engage in a bona-fide partnership focused on delivering big results. As the first of its kind, this partnership itself is a private-equity innovation.”

“Over the last 20 years, Catterton Partners has developed a wide industry network, and we are pleased to expand that network to include the leading authority on innovation,” said Scott Dahnke, Managing Partner of Catterton Partners. “Our partnership with Fahrenheit will drive innovation in our portfolio companies to maximize their growth and success. We look forward to working with Fahrenheit’s world-class team to bring breakthrough transformational ideas to fruition.”

About Fahrenheit 212:

Fahrenheit 212 is an innovation consultancy that is engaged to deliver top line growth. With a unique blend of high order creativity, strategic rigor and commercial acumen, Fahrenheit 212 addresses clients’ most important strategic objectives through the creation of new products, brands and businesses. Fahrenheit 212 has pioneered a unique success-based business model where a majority of revenue from any given project is paid only on the realization of commercial milestones.

Fahrenheit 212 works with Fortune 500 companies across industries and geographies. Clients include Best Buy, Campbell’s, Citibank, Hershey, LG Electronics, Lowe’s, Nestlé, Nutrisystem, Samsung Electronics, Starwood, and Time Warner Cable.

More information about Fahrenheit 212 can be found at www.fahrenheit-212.com.

About Catterton Partners:

With more than $2.5 billion under management, Catterton Partners is the leading consumer-focused private equity firm in North America. Since its founding in 1989, Catterton has leveraged its investment capital, strategic and operating skills, and network of industry contacts to establish one of the strongest private equity investment track records in the middle market consumer industry.

Catterton Partners invests in all major consumer segments, including Food and Beverage, Retail and Restaurants, Consumer Products and Services, and Media and Marketing Services. Representative investments that Catterton Partners has led include Breyers Yogurt, Cheddar’s Restaurants, O.N.E. (One Natural Experience) beverages, Nature’s Variety Pet Food and Restoration Hardware. Representative realized investments include Baja Fresh Mexican Grill, Build-A-Bear Workshop, Frederic Fekkai, Kettle Foods, Odwalla, P.F. Chang’s China Bistro and Wellness Pet Food.

More information about the consumer-focused private equity firm can be found at http://www.cpequity.com.

SOURCE Fahrenheit 212