Federated Media Publishing, a San Francsico and New York-based digital media and online advertising company, has acquired startup BigTent. Financial terms of the deal were not released. BigTent provides a platform for parents, schools and other community groups to connect online. Federated Media is backed by investors including Oak Investment Partners, Panorama Capital, Omidyar Network and the New York Times Co..
Federated Media Publishing (FM), a next-generation media company, today announced the acquisition of BigTent, the leading platform for trusted parenting groups.
More than 8 million moms engage deeply with FM authors, the best independent voices on the Web. Millions more rely on BigTent to stay connected with local school, community and shared-interest groups.
“The combination of our two audiences gives marketers a powerful new way to reach the most valuable consumers online,” said Deanna Brown, President and Chief Operating Officer of FM. “Moms are busy, so they’re picky about where they spend their online time. They read high-quality writing from the best bloggers and they engage with each other in the most useful communities.”
BigTent’s thousands of groups continue to function as they always have, with the same great customer service, and the platform continues to welcome new groups. Each group has its own private, secure social networking environment and a set of tools that save precious time and enrich communities.
“BigTent groups are the social fabric of their communities, and we are thrilled by the new and better ways we’ll now be able to serve them,” said Laney Whitcanack, the co-founder of BigTent, who is now Chief Community Officer at FM. “With FM, we have a partner who values their voice and is committed to their ongoing support and growth. Working together, we’ll continue to build authentic and meaningful opportunities for major brands to engage with these trusted groups.”
The purchase of BigTent follows FM’s recent expansion of its ability to reach parents online through a partnership with the Clever Girls Collective and the increase in its technical capabilities with the acquisition of semantic-search technology from TextDigger.
About Federated Media
Federated Media (FM) is a next-generation media company that connects the world’s largest brand advertisers with the Internet’s most innovative media brands and platforms. With a unique combination of premium content, influential audiences, and advanced advertising capabilities, FM harnesses a native understanding of the social and real-time Web to create media, marketing and digital solutions that engage influential audiences in an authentic way. Learn more at http://www.federatedmedia.net.
BigTent is where trusted groups connect online. The platform for family-friendly organizations strengthens group involvement and simplifies group management. By combining the best of today’s social networking features with group management tools, BigTent helps real-world and virtual communities. Free to members and groups, BigTent is supported by engagement marketing campaigns that allow brands to connect with BigTent’s members and groups. BigTent hosts parent groups, PTAs, schools, neighborhood groups, scouting troops, hobby clubs, professional and alumni associations, and other community groups nationwide. Learn more at http://www.bigtent.com
For more information, please contact Emily Goligoski, 415-230-5610 or firstname.lastname@example.org.
Federated Media Publishing
Emily Goligoski, 415-230-5610