Film data analytics startup Folio Holdings grabs funding

Folio Holdings has secured undisclosed funding from Atlantic Merchant Capital Investors LLC and La Ragazza & Associates. Based in Tampa, Florida, Folio is a movie data analytics and distribution services startup.


TAMPA, Fla., July 21, 2015 /PRNewswire/ — Atlantic Merchant Capital Investors, LLC announced today that it has made an investment in Folio Holdings, LLC in conjunction with La Ragazza & Associates. Folio is a feature film data analytics and distribution services startup headquartered in Tampa, Florida. It provides independent producers of feature films with a range of services for global box office distribution development. Its founders are Lee and Travis Morrow, brothers and undergraduate students at Harvard University.

“We are very excited to have the opportunity to back Lee and Travis Morrow,” said Katie Martin, founder of La Ragazza and the originator of the transaction. “Folio has developed a proprietary data analytics platform that will be extremely valuable to producers of independent films. We believe Folio’s service offerings will mitigate risks for distributors and bring many films to the big screen that might otherwise not have been part of a theatrical release.”

The Morrow brothers have assembled an experienced board of managers to help them execute their plan. Its board includes: Lee Morrow (CEO); Travis Morrow (Vice Chairman); Katie Martin, La Ragazza founder and CEO; Morten Middelfart, Chairman and Founder of Social Quant; Doug Licker, Partner at Atlantic Merchant Capital; and Allan Martin, Chairman and Founder of Atlantic. “We are very appreciative for the opportunity to participate in the startup of Folio,” said Allan Martin, CEO of Atlantic Merchant Capital. “Katie Martin and La Ragazza have originated two transactions over the past year in which we have participated. We are bullish on the entertainment spaces Katie has identified and the quality of the entrepreneurs she has chosen to back.”

The Morrow brothers are also enthusiastic about their new partners and board.

“We are very appreciative of the capital and board support we have received from La Ragazza and Atlantic,” said Travis Morrow, Vice Chairman. “The addition of Morten Middelfart to our board has also been huge. His data analytics experience and general influence on our strategy have significantly increased the value of our offerings.” Lee Morrow, CEO added, “Our momentum this summer has been stunning. We believe we will be in market with our services by September.”

Atlantic Merchant Capital Investors is a Tampa-based private equity firm with investments in middle-market companies throughout the United States. Its primary investment focus is financial services with emphasis on insurance and banking. It also has a growing portfolio of investments in scalable start-ups in an effort to support entrepreneurship in the Tampa Bay area.

La Ragazza & Associates is a private investment company founded by Katie Martin to invest in entertainment companies located throughout the United States, with emphasis on music IP and data analytics. It has offices in Tampa, Florida and New York, New York.