Fireman Capital Partners Promotes

Fireman Capital Partners, a consumer-focused buyout and growth equity firm, has promoted Liam Patrick to partner. Since joining Fireman Capital Partners in May 2009, Patrick has served as a managing director and head of M&A activities, as well as a member of the investment committee.

PRESS RELEASE

Fireman Capital Partners, a consumer-focused buyout and growth equity firm, today announced that it has promoted Liam Patrick to Partner.

Since joining Fireman Capital Partners in May 2009, Mr. Patrick has served as a Managing Director and Head of M&A activities, as well as a member of the Investment Committee. His responsibilities have included origination and diligence of new investment opportunities, structuring transactions, and working with portfolio companies.

“Liam has played an important role in the success of our firm,” said Dan Fireman, Managing Partner of Fireman Capital. “He has the proven ability to identify attractive investment opportunities in the consumer space, including companies that have the potential to change the nature of the markets they serve; deep knowledge of strategic brand management; and the business expertise to help portfolio companies reach the next level of growth. We are proud to have Liam as partner.”

Prior to joining Fireman Capital Partners, Mr. Patrick was with private equity firm Rhone Group LLC, where he evaluated investments and supported portfolio management across multiple sectors, including consumer, media, and industrials. Before Rhone, Liam was an investment banker at Lazard in New York and Paris, and advised on M&A for industry leaders such as InBev, Nestle and AMC Entertainment. Mr. Patrick holds an M.B.A. from Harvard Business School and a B.A. from Pomona College. He currently serves on the Boards of Hudson Clothing LLC and Pilla Inc.

About Fireman Capital Partners (FCP)

Fireman Capital Partners (“FCP”) is a Boston-based, consumer-focused buyout and growth equity firm which has made six investments to date. The firm was founded in 2008 by Paul Fireman (founder and former Chairman and CEO of Reebok International) who is FCP’s Chairman and his son Dan Fireman (the former CEO of Willowbend Development) who is FCP’s Managing Partner. FCP’s Partners and operating team have previously built successful consumer brands through innovative strategies and prudent management. The firm’s focus is on leveraging its deep operating expertise, broad industry relationships, and financial resources to grow distinctive businesses and create value. FCP seeks consumer-facing companies with unique products, a disruptive edge in their industry, and the potential to grow into powerful brands.