Former Jamieson Labs head Vic Neufeld named CEO of newly funded Aphria

Vic Neufeld, former president and CEO of vitamins, minerals and nutrition supplements wholesaler Jamieson Laboratories Ltd, has become the CEO and founding investor in Aphria Inc, a natural alternative health care provider and portfolio company of Canadian private equity firm Delavaco Group. Jamieson was acquired last January by CCMP Capital Advisors, a U.S. private equity firm. Founded in 2013 and based in Leamington, Ontario, Aphria is focused on the low-cost growth and distribution of medical marijuana. Delavaco also announced that it has completed an equity investment and $6.2 million private placement funding for the company.


Former Jamieson Laboratories CEO and President, Mr. Vic Neufeld, Joins Aphria as Chief Executive Officer and Founding Investor

Delavaco Capital Completes Equity Investment and $6.2M Private Placement Funding for Aphria Inc.

WINDSOR, ONTARIO, Jun 05, 2014 (Marketwired via COMTEX) — As the new leader of Aphria, Vic brings significant entrepreneurial and business acumen to the natural alternative health care provider: Aphria. Vic’s experience, vision and commitment to quality healthcare alternatives will not only shape this new company based in Leamington, Ontario but will also lead the entire medical marijuana industry.

Vic previously served as CEO at Jamieson Laboratories, Canada’s largest manufacturer and distributor of natural vitamins, minerals, concentrated food supplements, herbs and botanical medicines. Vic brings 15 years experience as a chartered accountant and partner with Ernst & Young and 21 years leading Jamieson. When Vic began his career with Jamieson in 1993, the top five leading nutrition brands each had 7% market share respectively. Under Vic’s leadership, Jamieson outpaced the competition and increased its market share to 27%. During his tenure with Jamieson, Vic led the company from $20 million in annual sales to over $250 million and expanded the company’s distribution network to over 40 countries, building Jamieson to a globally recognized brand name.

Vic stated, “I am excited to take on this new challenge and pioneering role in this emerging industry. My past experiences and passion for quality health solutions will allow us to establish Aphria as a market leader. My vision is to build upon the foundation of quality and unique growing techniques established over many years by the Founders. My focus will be on establishing fully integrated sales and marketing strategies that will capitalize on Aphria’s many strengths as a low cost producer, and develop a dynamic and committed Management Team.”

At Aphria, we strive to be the best-in-class low cost grower and distributor of medical marijuana, providing the highest quality of natural alternative healthcare solutions to people in need. We apply simple science and innovative greenhouse technology that has been perfected and passed down over generations to produce a superior natural alternative that improves peoples lives and gives them relief and the opportunity to live their lives to the fullest potential. Our team strives to achieve quality standards and values while always complying with the highest degree of safety standards issued by Health Canada in order to ensure the safety of our customers and community. We are working to create an alternative natural healthcare solution for you. To learn more please visit us at, .

The Delavaco Group (“Delavaco”) is a private equity firm controlled by Andy DeFrancesco. Delavaco’s objective is to combine access to capital, industry expertise, and extensive capital markets experience to create significant value in its investment portfolio. Aphria received support from several well-respected institutions including, Front St. Capital, York Plains and Broadband Capital of NYC in addition to lead investors Delavaco Group and Michael Serruya.

Richard Pontini
(519) 816-3966

Delavaco Group
Lisa-Marie Iannitelli
(416) 362-4441

Photo courtesy of Shutterstock