Foundation Partners Group Appoints Brad Rex as CEO

Foundation Partners Group, an owner and operator of funeral homes and cemeteries in the U.S., has appointed Brad Rex as president and CEO. Rex was mostly recently CEO of his own hospitality consulting company; previously, he was chief customer officer for Hilton Grand Vacations. Foundation is a portfolio company of the Baltimore-based private equity firm Sterling Partners.


Foundation Partners Group, LLC, a leading owner and operator of funeral homes and cemeteries in the U.S., today appointed Brad Rex, an 18-year veteran of the hospitality industry, as president and CEO.

In other management-related announcements, Foundation Partners named:

· Robert Bukala, chief financial and administrative officer for Geomentum Inc., an Interpublic Group agency, as chief financial officer.

· Amy Elliot, a talent leader for OneBlood Inc., a large blood bank, and who also held senior operations and human resources roles at Hilton Grand Vacations and Walt Disney Company, as vice president, human resources and organizational effectiveness.

Founded in 2010, Foundation Partners has grown rapidly and now operates 34 funeral homes and six cemeteries across 13 states. It provides burial, cremation and cemetery services primarily in suburban and non-urban areas. It is a portfolio company of Sterling Partners, a Chicago-based investment firm.

Several months ago, Foundation Partners Group management, in conjunction with its board of directors and Sterling Partners, decided to seek executive leadership from outside the funeral home and cemetery industry, specifically targeting the hospitality industry.

For the past three years, Rex has been CEO of the Brad Rex Group, a hospitality consulting company with expertise in business turnaround and growth, guest service enhancement and other hospitality issues. Previously, he served as executive vice president and chief customer officer for Hilton Grand Vacations and also spent 12 years at Walt Disney Company, where he led the Epcot theme park at Walt Disney World for more than five years. He also held various positions at British Petroleum Company for six years.

“We’re excited about Brad Rex’s arrival. He shares our vision for growing great companies through partnering with great management teams,” said Alan Macksey, a managing director at Sterling Partners.

Rex, a 1981 graduate of the U.S. Naval Academy as well as Harvard Business School (’88), is the author of “The Surpassing! Life: 52 Practical Ways to Achieve Personal Excellence,” and a public speaker on leadership and guest service.

“I’m very excited to join Foundation Partners and bring my experience in world class service to the funeral industry,” Rex said. “I look forward to working with our current and future funeral home partners to create a new level of service and personalization for our customers.”

“I am thrilled to have such a talented team come together to help carry on the vision we have for Foundation Partners,” said Rex. “Together with founders Jim Price and Steve Shaffer, we possess the best of experiences from both inside and outside the funeral industry.”

About Foundation Partners Group
Foundation Partners Group (FPG), founded in 2010, is a portfolio company of Chicago-based investment firm, Sterling Partners. FPG is a leading provider of end-of-life transition services, owning and operating 34 funeral homes and six cemeteries in 13 states, and is actively seeking to acquire premier funeral homes throughout the U.S. For more information, please visit the Foundation Partners Group website at

About Sterling Partners
Sterling Partners is an investment firm with a distinct point of view on how to build great companies. Founded in 1983, Sterling has invested billions of dollars, guided by the company’s stated purpose: INSPIRED GROWTH(TM), which describes Sterling’s approach to buying differentiated businesses and growing them in inspired ways. Sterling provides valuable support to the management teams of the companies in which the firm invests through a deep and dedicated team of operations and functional experts based in the firm’s offices in Chicago, Baltimore and Miami.