FreshLime buys Dasheroo

FreshLime has acquired Dasheroo, which was backed by Cloud Apps Capital Partners. No financial terms were disclosed. Based in San Francisco, Dasheroo is a cloud-based platform that builds KPI dashboards for small to medium-sized businesses.


LEHI, Utah, Dec. 6, 2016 /PRNewswire/ — FreshLime today announced it has acquired Dasheroo (San Francisco, CA), a leading cloud-based platform that builds KPI dashboards for SMBs. Dasheroo helps FreshLime meet the growing customer & market demand for effective, easy-to-use insights that grow SMBs more cost effectively.

As a leading customer insights and retention marketing platform, FreshLime is focused on helping SMBs effortlessly build and manage great customer relationships. Dasheroo’s 30+ integrations (Google, Facebook, Twitter, MailChimp, Constant Contact, Salesforce, PayPal, SurveyMonkey etc.) will strengthen FreshLime’s existing solutions in building enhanced customer profiles that drive repeat customer purchases and better feedback, reviews, referrals and revenue.

“Small businesses face many choices when it comes to investing time, money and effort in their sales and marketing, but without the right insights most business owners are using merely a gut feeling when it comes to what works best,” said Josh Feinberg, Co-Founder, Dasheroo. “We share a passion with FreshLime for helping SMBs thrive, and now they will have even more effective ways to grow.”

Dasheroo is a valuable dashboard for small business because:

Dasheroo is easy to use – no IT help is needed.

All marketing, customer and transactional data is laid out in a secure cloud-based platform.

All data points are integrated to the most popular apps already being used by small businesses.

Accessible anytime, anywhere desktop and mobile support.

“FreshLime and Dasheroo are a natural complement to one another in serving the local small business space,” said Jay Bean, CEO, FreshLime. “We intend to level the playing field for local businesses that haven’t been able to leverage their data and insights to drive better customer engagement and loyalty. Now local businesses will be able to have instant access to their most important KPI’s, and a platform to drive more actionable outcomes with their leads and customers.”

In the past year Dasheroo’s 29,914 users in 150 countries have linked over 52,791 data sources to create 149,033 KPI insights.

For more information, check out the FreshLime blog and this free upcoming webinar

About FreshLime
FreshLime is a cloud-based retention marketing platform that provides local businesses with a simple way to build and manage key customer relationships. The platform automatically captures customer, marketing, and transactional data to build unique customer profiles. FreshLime’s retention marketing engine uses this data to drive customer feedback, reviews, referrals, and repeat purchases. FreshLime is a privately-held company and is headquartered in Lehi, UT. For more information, visit

About Dasheroo
Dasheroo is the leading provider of small business dashboards that empowers users around the world to access and instantly act on the most important key performance indicators they need to grow their business. Dasheroo is venture-backed by Cloud Apps Capital Partners and has locations San Francisco and Austin. For more information, visit