Ghostery, a Warburg Pincus portfolio company, said Wednesday it named Larry Furr its Vice President of Product. New York-based Ghostery is a marketing technology company.
NEW YORK, NY–(Marketwired – July 22, 2015) – Ghostery, a global technology leader empowering consumers and businesses to create safer, faster, and more trusted digital experiences, today announced it has appointed Larry Furr as Vice President of Product. In this role, he will be responsible for guiding Ghostery’s product vision as a member of Ghostery’s executive team reporting directly to CEO Scott Meyer. Since joining Ghostery, Furr has successfully overseen the development and release of MCM 2.2, the newest version of Ghostery’s SaaS digital experience platform.
“Larry’s wealth of experience building successful SaaS products in competitive, fast growing markets makes him the perfect fit for this crucial role,” said Ghostery CEO Scott Meyer. “As our SaaS platform continues to grow at triple-digit rates, Larry’s expertise and his ability to recruit and retain top talent will accelerate our leadership position in the market.”
“I’m thrilled to be a part of Ghostery. Our suite of products unites teams across eCommerce, Marketing, IT and WebOps by giving them the tools they need to work together to drive revenue and reduce costs,” said Larry Furr, vice president of product at Ghostery.
Furr spent the last four years at Lingotek, where he served as VP of Product Management, reorienting their business plan to promote API integrations between Lingotek’s cloud-based translation management system and numerous enterprise business applications. This effort alone doubled company revenue in one year. Prior to Lingotek, Furr served in various product management and marketing roles at inContact, Venafi, AutoPoint, and Nu Skin Enterprises.
“Adding Larry to our team comes at the perfect time for Ghostery, as we move to broaden the reach of our products both with consumers and businesses, as well as make our platform more accessible,” said Meyer. “For instance, our Trackermap® LiveScan is now available for free onwww.ghostery.com and through key strategic partnerships with market leaders such as Oracle.”
“MCM 2.2 is a big step forward. We’ve added great features to MCM that our clients have asked for,” added Furr. “In particular, I’m very excited about the new flexibility to view our data through our APIs, and our custom categorization of vendor tags to pinpoint where opportunities for improvement exist.”
Ghostery empowers consumers and businesses globally to create safer, faster, and more trusted digital experiences. Over 40 million consumers rely on the free Ghostery Browser Add-on and mobile app to control how they are tracked online. Businesses rely on Ghostery MCM to speed up, clean up, and lock down their websites and apps through increased visibility and control of the digital technologies used to drive conversion and revenue. Ghostery is also the dominant provider of privacy governance services, powering compliance for more than $2 billion of advertising and e-commerce transactions annually.
Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at Ghostery.com and @ghosteryinc.