Garnett Station Partners has named Alex Macedo as a partner. Currently, he is chairman and CEO of Fat Tuesday, a portfolio company of Garnett Station.
NEW YORK–(BUSINESS WIRE)–Garnett Station Partners, LLC (“Garnett Station”), a New York-based principal investment firm, is pleased to announce that Alex Macedo has joined the firm as Partner. In his role at Garnett Station, Alex will help analyze new investment opportunities and value creation plans at GSP’s portfolio companies.
Alex brings nearly two decades of marketing and operations experience in consumer businesses. He currently serves as Chairman and CEO of Garnett Station portfolio Company, Fat Tuesday, the largest off-premise and take-away alcohol business in the US specializing in frozen drinks. Alex was previously a senior executive at Restaurant Brands International where he held various roles including Global President of Tim Horton’s and as the President of Burger King North America.
“Alex is one of the most talented leaders we’ve worked with in the consumer and franchise industries. We are thrilled that he has agreed to join our investment team,” said Garnett Station Co-founder and Managing Partner Alex Sloane. “We’ve worked with Alex for more than 8 years, and we know he shares our values of entrepreneurship, collaboration and accountability. Alex will play an important role in supporting our consumer-focused portfolio, particularly within the franchise space.”
Alex Macedo added, “Matt and Alex have been great partners throughout the years with a keen eye for businesses that can benefit from the firm’s experience, collaborative approach and capital allocation toolkit. I look forward to working to continue the firm’s mission of building value for its investors and partners and adding to its portfolio of growth platforms.”
About Alex Macedo
Alex is a Partner at Garnett Station Partners and the Chairman & CEO of Fat Tuesday, the largest off-premise and take-away alcohol business in the US specializing in frozen drinks. Alex is a former Restaurant Brands International executive, where he served as global President of Tim Hortons, the largest Canadian restaurant company. Previously, he was the President for Burger King North America, where he led the turnaround of the Burger King business in the United States. Prior to joining Burger King, Alex was founder and partner of True Marketing, a Latin American sales & marketing consulting company. He also worked at AmBev, owned by AB Inbev, where he served as head of the Brahma Beer business unit.
Alex is also on the board of Brinker International (NYSE: EAT), one of the leading casual dining restaurant companies. He previously served on the board of Carrols Restaurant Group (Nasdaq: TAST), Burger King’s largest franchisee. He has a Bachelor from New York University – Leonard N. Stern School of Business and a Master of Business Administration from INSEAD.
About Garnett Station Partners
Garnett Station Partners is a principal investment firm founded in 2013 by Matt Perelman and Alex Sloane. Garnett Station seeks to partner with experienced and entrepreneurial management teams and strategic investors to build value for its portfolio of growth platforms. The firm draws on its global relationships, operational experience and rigorous diligence process to source, underwrite and manage investments. Core sectors include food & beverage, health & wellness, automotive and business services. Garnett Station’s culture is based on the principles of entrepreneurship, collaboration, analytical rigor and accountability. For more information, please visit www.garnettstation.com.