GCP-backed The Stable buys The Retail Firm

The Stable, which is backed by Growth Catalyst Partners, has acquired Arkansas-based Walmart agency The Retail Firm.

The Stable, which is backed by Growth Catalyst Partners, has acquired Arkansas-based Walmart agency The Retail Firm. No financial terms were disclosed.


Minneapolis, MN, Nov. 8, 2021 – The Stable, a leading commerce agency that supports consumer brands across retail and direct-to-consumer (DTC) channels, today announced the acquisition of Arkansas-based Walmart agency The Retail Firm.

Founded in 2018 by Josh Breeden and joined later by Chad Goss and Kevin Head, The Retail Firm offers full-service sales support, supply chain services, intuitive data analytics, and category insights to help accelerate sales and improve efficiencies for national brands including Hello Bello, Oculus, and private-label suppliers at Walmart and Sam’s Club.

“We have been following The Retail Firm over the last couple years and have been really impressed by their growth and positioning within in the marketplace,” said Nik Larsen, president of The Stable. “The way they approach partnerships and the tools they have built to enhance their clients business at Walmart aligns really well with us.”

The Stable, known for introducing brands including Function of Beauty, Ring, and Cora into retailers like Target, Wal-Mart, and Amazon, has spent the year expanding its omni-channel service offering and aligning the agency to activate and support brands across all channels of commerce. In 2020, the agency acquired retail shop Kreative, e-commerce tech company RichContext, and sales and marketing firm Jacobs Marketing.

Breeden said the acquisition will rise all tides. “In an increasingly competitive retail sector, our suppliers need better data, quicker insights, and healthier supply chains to standout and grow at Walmart,” said Breeden. “The Stable provides the ideal platform for our partners to accelerate growth and for our enhanced organization to add value to Walmart.
As for The Stable, the union will strengthen the company’s existing Walmart division by bringing together retail sales, operations, digital, creative, technology, data, and their patented adtech platform Hyphen™ all under one roof. And, it cements The Stable as one of the leading omni-channel agencies supporting brands at Walmart.

“Without question, Walmart remains a key strategy for The Stable given the acceleration in e-commerce and continued dominance in the marketplace,” said The Stable CEO Chad Hetherington. “This acquisition will amplify our capabilities, giving us access to more tools and talent to help drive even stronger results for the brand partners we collectively represent.”

Goss will lead the combined Walmart team and be tasked with integrating the companies under The Stable’s brand within the coming months to ensure client revenue at Walmart continues to accelerate. Breeden will spearhead partnerships and retail technology development.

“We want to give our clients access to better insights and technology that they have never leveraged before to scale their business at retail,” added Breeden.

The combined company will now employ approximately 300 people with offices in Minneapolis, Bentonville, and Seattle.

About The Stable
The Stable is a fully integrated commerce agency helping consumer brands activate across all channels of commerce, with offices in Minneapolis, Bentonville, and Seattle.
To learn more about The Stable, please visit www.thestable.com.

About Retail Firm
The Retail Firm is a full-service agency with consulting, sales, analytic and supply chain support across Walmart and Sam’s Club.