General Atlantic-backed SnapAV buys SunBrite TV

SnapAV, a portfolio company of General Atlantic LLC, has acquired SunBrite TV, a maker of audio, video and CCTV products. No financial terms were disclosed. Intrepid Investment Bankers advised SunBrite TV on the transaction. SunBrite TV was backed by Bunker Hill Capital.

PRESS RELEASE

LOS ANGELES–(BUSINESS WIRE)–Intrepid Investment Bankers, a leading middle-market investment bank, today announced that its client, SunBrite Holding Corporation (SunBriteTV), a manufacturer of premium outdoor TV displays and digital signage solutions for residential and commercial applications, was acquired by SnapAV, a manufacturer and exclusive distributor of installation-friendly audio, video and CCTV products to residential and commercial A/V integrators.

SunBriteTV was a portfolio company of Bunker Hill Capital, a leading Boston-based private equity investor in lower middle-market companies, and SnapAV is a portfolio company of General Atlantic LLC, a global growth equity firm.

“SunBriteTV pioneered the outdoor television category and has become the market leader behind its reputation for providing the highest quality all-weather, outdoor TVs to the residential, commercial and digital signage markets. We appreciate the opportunity to represent Bunker Hill and SunBriteTV in this important process, and we believe SunBriteTV is poised for transformational growth under the ownership of SnapAV,” said Gary Rabishaw, Managing Director and Co-Head of the Consumer & Pro Electronics practice at Intrepid.

“Intrepid’s Consumer & Pro Electronics team demonstrated a deep understanding of SunBriteTV’s value drivers and the unique characteristics of the CEDIA distribution channel. They ran a highly professional and robust process, finding a compelling strategic acquirer for SunBriteTV and achieving a great result for the shareholders,” said Brian Kinsman, Managing Partner at Bunker Hill Capital.

“Our practice is devoted to working with the leading companies in the consumer and professional electronics markets. SunBriteTV spanned both markets and we are pleased to have found the perfect partner that will accelerate SunBriteTV’s growth,” commented Adam Abramowitz, Senior Vice President and Co-Head of the Consumer & Pro Electronics practice at Intrepid.

In 2004, SunBriteTV launched the world’s first true outdoor TV. SunBriteTV models are designed, engineered and assembled in Thousand Oaks, Calif. The company enjoys a reputation for toughness and durability as their TVs last for years in some of the harshest climates in North America—positioning SunBriteTV as the No. 1 brand among the CE Pro 100. SunBriteTV is also the outdoor TV of choice for many professional sports stadiums, including Yankee Stadium, Gillette Stadium, Wrigley Field, Soldier Field, Marlins Park and many others.

Intrepid’s Consumer & Pro Electronics team has extensive experience advising middle-market clients on M&A, private equity capital raising and financing transactions. Our deep sector knowledge ensures that our clients receive the best representation and maximum value creation. Sectors covered include connected home technologies, lifestyle electronics and pro audio/visual solutions. To learn more about this transaction and the Consumer & Pro Electronics practice, contact Gary Rabishaw, Managing Director, or Adam Abramowitz, Senior Vice President, at 310-478-9000.

About INTREPID
Intrepid Investment Bankers is a specialty investment bank that provides M&A, capital raising and strategic advisory services to middle-market companies across various industry sectors. We have a unique culture rooted in our founders’ successful 30-year history of advising entrepreneur and family-owned businesses, financial sponsors and major corporations. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. We deliver unconventional results through our unique ability to tell each client’s story, and drive relentless execution through senior banker immersion in each process. We augment our international capabilities through our membership and active participation in M&A International Inc., an exclusive global alliance of select independent middle-market M&A advisory firms. Member FINRA/SIPC.